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Rush Ratings Through the Roof: Memo to Rush from EIB Ratings Analysis Unit


Our read on the Arbitron PPM monthlies would give you absolute confirmation on what the audience growth has been like:

Color commentary on NYC, Chicago, Houston and Dallas...the first four cities where the PPM data is now released. I will soon have the specific Monday, after your first address to the nation (CPAC).

Try #1 12 plus in New York, Chicago and Houston!

Over the last 3 months WABC goes 4.6 to 5.9 to 6.7 to be #1 from 12n to 3pm with total audience 12 plus. Cume is up to 693,000. Men 35-64 have moved 4.4 to 5.4 to 6.9 (#2) over the past 3 months.

In the land of Obama, Rush is #1 on WLS with 12 plus, going 5.2 to 6.9 to 6.9 with a cume of 396,700. Male 35-64 goes 5.4 to 6.3 to 6.7 (4th).

Rush is so huge in Houston he scores in every demo...12 plus has gone 6.0 to 8.7 to 9.8 to be #1 by a Texas mile with a cume of 382,300. With men 35-64 it's another #1 going 8.6 to 11.0 to 12.2. Also #1 with 25-54 adults going 4.6 to 7.1 to 8.7. Even with women 25-54 the show has exploded going 3.7 to 6.9 to 8.3 to be only one tenth of a point from the female dominant AC which is in first place.

In Dallas the show has grown 4.8 to 5.9 to 6.4 with men 35-64 (#2) and is 4th 12 plus going 3.5 to 4.5 to 4.5. 12 plus cume is up to 250,100 in Big D.
Unlike the President's Popularity... Rush is Down NOWHERE...

WJR in Detroit rules, moving 5.8 to 8.6 to 9.6 for the #1 spot with total audience 12 plus 12n-3p with a weekly cume of 253,200. With men 35-64 the station moves 6.0 to 10.4 to 11.6 for an easy #1. Even with adults 25-54 the station has doubled audience in 2 months for the 12n-3p slot going 3.2 to 6.0 to 6.4 for 4th.

WMAL in Washington goes 4.1 to 5.4 to 6.7 up to 3rd with total audience 12 plus from 12n-3p with a weekly cume of 155,300. They are #1 with men 35-64 in that same time period going6.4 to 10.4 to 13.4 in the latest numbers.

WGST in Atlanta jumps with total audience 4.0 to 5.2 to 6.2 to 5th 12n-3p with a weekly cume of 473,500. The station moves to 3rd with men 35-64 jumping 5.5 to 6.4 to 8.0.

KFI in LA goes to #1 12 plus from 9a-12n jumping 4.6 to 5.2 to 6.0 over the past 3 months with a weekly cume of 618,000 and with men 35-64 flies 4.6 to 5.0 to 6.3 for another #1 demographic.

In San Francisco, the show is up huge on KSFO...4.7 to 5.6 to 6.0 and ranks 2nd 12 plus as well as with men 35-64, where it has grown 3.5 to 4.8 to 6.1 and has a weekly cume of 346,100.



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