RUSH: Dale in Jacksonville, Florida. Hi. Great to have you on the program. Hello.
CALLER: Hi, Rush. Mega data dittos from Jacksonville, Florida.
RUSH: Thank you, sir.
CALLER: Thanks for having me on.
RUSH: You bet.
CALLER: It's all about the low-information voters. That's what you've talked about all the time.
RUSH: Oh, yeah.
CALLER: I've got a suggestion, a solution that you might be able to get through to 'em. I think you ought to travel around the country over the course of the week and go on a Rush Limbaugh Low-Information Voter Bus Tour. Each day of the week you do your show from a different city, and maybe you interview the Kardashians or Paris Hilton. You know, you get some of the people that they're looking to for their information on your show. And also, if you would allow me, I'd love to tell you about my book. It has a breaking story aspect, and my agent's currently pitching it to publishers. I'd appreciate that. It would be awesome to have that break on your show.
RUSH: Okay, briefly.
CALLER: Okay. Well, the book, it won't sound believable Rush but I live in Realville, just like you do. You're the mayor; I'm one of the citizens. Three years of research and the evidence backs all this up. It's gonna sound fantastical, but it's Vincent Van Gogh was Jack the Ripper. I know it sounds hard to believe, but I've done the research.
RUSH: You have irrefutable evidence that Vincent Van Gogh was Jack the Ripper?
CALLER: Yes, sir. I'm an artist. It all started with discovering hidden images in the Van Gogh painting that relate to Jack the Ripper. In fact, it was one of his victims named Mary Kelly --
RUSH: Did Vincent Van Gogh "rip" himself?
CALLER: Well, he did. He did cut off his ear.
CALLER: And he also cut some of the... Jack the Ripper cut some of his victim's ears.
RUSH: Right. You're trying to get publishers to publish this? Your agent's trying to pitch the book to publishers?
CALLER: Yes, sir.
RUSH: Yeah. Vincent Van Gogh as Jack the Ripper. That could work in a low-information market. Well, no. They might not know who Vincent Van Gogh is. Anyway, The idea of a bus tour through low-information communities, neighborhoods? Doing interviews, interviewing Kardashians and so forth? It sounds good, but that's actually the least effective way of spreading the word. It becomes a distraction. Plus, folks, I don't really like interviewing people. That's the problem. That's why I don't have guests on. I don't really care what anybody else thinks, at least not enough to talk to people every day about it every day -- other than you on the phones, of course.
Back to the phones, Robert in the Upper East Side of Manhattan. It's great to have you on the program. Hi.
CALLER: Hey, there, Rush. Thank you so much for taking my call. How are you?
RUSH: Very well. Thanks much.
CALLER: Great. So I've been a pupil of the Limbaugh Institute for about two years, and what I love is how clear you are. Because you think about everything and you have your argument, and you go point by point 'til it all lines up. But recently I found a sort of paradox, 'cause you've been saying that when you have a marketing strategy, you don't tell people about it. Like you say how when Apple does something, they just do it. They're not labeling it.
CALLER: So I wonder: The "low-information voter outreach." You've labeled it since day one, and I wonder why that is.
RUSH: Interesting question! That is a brilliant question, and there is an answer to it. I hope you understand it. It's rooted in the belief that the low-information voters aren't going to understand when I'm talking about them, 'cause nobody thinks they're in it.
RUSH: So what I'm doing when I announce it is I'm asking you, in the audience, to indulge me while I step it down --
CALLER: I see.
RUSH: -- while I talk about things that you might find odd such as Justin Bieber peeing in a mop bucket.
CALLER: Oh, is that disgusting? I couldn't believe when I read that yesterday.
RUSH: That's right, and you probably couldn't believe I was talking about it. So when I tell you --
CALLER: Yeah, they gave it five minutes on The Five yesterday!
RUSH: (laughing) I know. That's the point. So when I tell you in the audience why I'm doing it, low-information outreach, that is so that you will understand why. It's so that you will not worry the program is becoming TMZ. At the same time, the targets of that don't know that they're the targets because low-information voters do not realize that they are because nobody admits it, or very few do. That is such a brilliant question of yours. That's a great Open Line Friday question.
CALLER: Thank you. I'm glad I have an answer.
RUSH: As a two-year pupil, you are really, really way ahead of the game there.
CALLER: Well, it's been two great years 'cause I always called myself a conservative, but now I understand why, and I've got the rationale behind everything.
RUSH: Isn't that an epiphany? That happens to all of us. That's what my dad and William F. Buckley were to me. I knew what my instincts were, but I wasn't able to explain to anybody why. Finally I ran into people, ran across people that were able to make me understand why I thought what I thought, and thus able to 'splain it to other people. So thanks, Robert.