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Colonel: Army Needs a Few "Ugly" Women


RUSH:  The United States Army is making a "PR push" for "average-looking women."  "The Army should use photos of 'average-looking women' when it needs to illustrate stories about female soldiers, a specialist recommends -- images of women who are too pretty undermine the communications strategy about introducing them into combat roles.  That's the gist of an internal Army e-mail an Army source shared with Politico.

"'In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,' wrote Col. Lynette Arnhart, who is leading a team of analysts studying how best to integrate women into combat roles that have previously been closed off to them. She sent her message to give guidance to Army spokesmen and spokeswomen about how they should tell the press and public about the Army's integration of women.

"'There is a general tendency to select nice looking women when we select a photo to go with an article (where the article does not reference a specific person). It might behoove us to select more average looking women for our comms strategy. For example, the attached article shows a pretty woman, wearing make-up while on deployed duty. Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty),' Arnhart said. 

"She wrote that a photo of a female soldier with mud on her face that news agencies used last spring 'sends a much different message -- one of women willing to do the dirty work necessary in order to get the job done.'" So you have a colonel in the Army, a woman, suggesting that ugly women... She used the word "ugly" and "average." She thinks only ugly and average women should be used in PR campaigns to get women recruited.  Once again, folks -- and Snerdley, you can shake your head in there, but once again it was I, El Rushbo, on the cutting edge way, way back, folks, in 1990.

It was I who suggested the All-American First Cavalry Amazon Battalion, and I suggested that what we would want to do is put up all-female barracks so that the menstrual cycle -- what's the word? -- synchronizes, so that we'd be guaranteed at all times a combat-ready battalion of women ready to be banshees.  I mean, I was on the cutting edge in 1990.  Now you've got it. Here it 23 years later, and a female Army colonel is basically suggesting pictures of "average looking or ugly women" in recruitment messages would be more effective when trying to recruit women for combat. 

It's not I. 

This is a Politico story.



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