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New Apple Features to Tempt Your Mom


RUSH: This is Caleb in Durham, North Carolina. We're back to the phones. Welcome, sir. Great to have you here. Hi.

CALLER: Thank you, Rush. It's an honor to speak to you today.

RUSH: I appreciate that, sir. I really do.

CALLER: Well, I made a bet with my mother a while back. She has a Windows computer and I have a Windows computer, and I made a bet with her that if I could get on the show and have you recommend upgrading -- I would say it's an upgrade -- to a Mac, that she would do it.

RUSH: Now, wait a minute. You made a bet with her that if you could get on the show and have me recommend upgrading to a Mac, that she would do it?

CALLER: Absolutely. She's one of your biggest fans, I think.

RUSH: So when you recommend it, she's not all that hot to the idea?

CALLER: Well, I think mostly she just wanted me to talk to you. I think that's what it comes down to.

RUSH: Okay, let me try it this way. Does your mother have an iPhone?

CALLER: No. She actually has a Samsung Galaxy. I have an iPhone.

RUSH: Oh, jeez. Ummm. Uh, okay. You have an iPhone?

CALLER: Yes, sir.

RUSH: Let me tell you what's gonna change her mind. Sometime this fall, more than likely in September, Apple is going to release iOS 8 and OS X Yosemite.

CALLER: Right.

RUSH: These two upgrades are the most dramatic, great, fantastic upgrades in Apple software history.

CALLER: I agree.

RUSH: They are going to convert people. If a person has an iPhone but a Windows computer, they're gonna ditch the Windows and buy a Mac to avail themselves of the new features coming. I don't have a whole lot of time to explain this, but I'm telling you: They are going to unify the iPad and the iPhone and the laptop or desktop computer with the iPhone as the central hub using iCloud -- and you're going to be able to take and make phone calls from your laptop.

CALLER: Awesome.

RUSH: You are going to be able to make or take SMS text messages on your laptop computer. If you have a Windows computer and an iPhone, you're not gonna be able to do any of this. But before you even get to that, before iOS 8 comes out and Yosemite comes out... I learned on a Mac, and so that's what I've been familiar with, and to me they're just common-sensical, easy.

They're the best. Particularly some of the latest Windows system software has been confusing to people. But I think that your mother should give it a shot. She's got you to show her how to do it, and after she does, she'll ditch the Samsung phone, and she probably is gonna join you in becoming an Apple Fanboy before too long. It's that remarkable, what they have planned.


RUSH: I'll tell you something else about what's coming from Apple. The most important thing for most people on their phones/computers is their pictures, their photos. It's gonna become simpler, better, easier to have every photo you have ever taken on any of your devices. They will all be there. I'll explain in a moment.


RUSH: So I checked the e-mail during the break and I knew this gonna happen.  "Rush, what do you mean you're gonna be able to answer the phone with your computer?"  I will very happily explain this to you, but you have to have an iPhone and a Mac for this to work, which is the brilliance of it.  Apple is attempting to own the ecosystem here, and they're doing it with innovation and quality.  It's all gonna be centered on your iPhone and iCloud, of course, but the key to it is a new feature, let's call it, that they call Continuity.  And Continuity is comprised of three essential parts. 

Now, the part about the phone is this.  Let's say you walk in after a hard day at work and you put your phone down on the sofa or somewhere in the kitchen and you happen to go sit down in front of your computer later, and the phone rings.  You're at your computer, the phone rings.  On your computer you'll get a little alert identifying the number that's calling and an opportunity to answer it or send them a message or ignore it.  Caller ID, it's right in the upper-right-hand corner of your computer screen. There's a microphone in your computer and there are speakers and your computer becomes a speakerphone. 

You simply click on it.  You don't have to get up to answer the phone, in other words.  It will do it on your computer and that's how you'll be able to send text messages, you know, not iMessage or WhatsApp or iChat, but actual text messages over cellular signals, same process.  If you get a text message while your phone's somewhere you're not but you're at your computer, it will show up and you can respond to it.

You can initiate phone calls, too.  Let's say you're surfing a website and there's a number, it's a retail website, and you want to buy something or talk to customer service, click on the number on that website and your computer will dial the number. Your phone is actually doing it, but the phone is linked to the computer, it's going through the phone but your computer is turned into a phone. 

There's another aspect, it's called Handoff.  Let's say that you're sitting with an iPad or your iPhone and you're going someplace tomorrow that you don't really know how to get to. So you've got the maps app open, and you're trying to learn the route and how long it's gonna take, and you just say, "You know what?  I'd rather do this at the computer.  I have a little bit more real estate."  Easy.  You get up and you go to the computer.  At the bottom of the screen on the left side of the dock you'll see a little icon that shows the maps app icon from your either iPhone or iPad, whichever one you're using, you click on it, and what is on your iPad or iPhone pops up on your computer screen.

If you're doing an e-mail, you start writing an e-mail on your iPhone or iPad, you say, "You know what?  I need to add some things to it that are on the computer," just go to the computer and finish it.  It'll show up exactly on your computer as it is on your phone.  It's just stunning.  Pictures. Every picture you take or have is gonna be on your computer, on your iPhone, on your iPad no matter if you've got 16 gigabytes of storage or 64, 128, 'cause it's not gonna be on the computer.  It's gonna be on iCloud.  You're gonna have access to every picture on whatever device you have.  And if you make an edit or if you change one, if you add color, change the contrast, it changes it on all of them.

You're gonna end up, if you want, to have up to a terabyte of storage for your photos with iCloud. You're gonna be able to do it. And this is barely scratching the surface of what's coming with this.  Now, the photos ability on the Mac is not gonna happen 'til next year.  They're rewriting the photos app for it.  But it's some really stunning stuff that is coming, and it's exciting because it just simplifies everything that you're doing.  It unifies everything, so there's really no difference. 

Wherever you are, you can get done whatever you need to do no matter where you started whatever you're doing.  They've made some dramatic changes -- they're taking on Google Now in their own way, and they've made some dramatic changes in the predictive nature of the phone, knowing where you're going and showing you a map and how long it's gonna take you to get there and telling you all this four or five hours before you leave. The traffic info is constantly updated so the time to the destination will change as the traffic changes.  The tech dazzles me, just blows me away. 

You know what?  This stuff's the one thing that makes me wish I was 25 again.  (laughing)  It really is.  But for most people the pictures that they take that are on their computer are the most important thing that's on their computers, or on their phones or whatever.  And now having every picture you take and any change you make to any picture changing elsewhere, everything being the same wherever you go, it's gonna be huge.  And they've got a number of other things planned.  That's just one of the features called Continuity, and it works.  The beta testers are out testing all this stuff, and some of it is even sophisticated enough now where it is working.  



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