{"id":11794,"date":"2013-07-31T17:58:15","date_gmt":"2013-07-31T17:58:15","guid":{"rendered":""},"modified":"2013-07-31T17:58:15","modified_gmt":"2013-07-31T17:58:15","slug":"the_mess_made_by_republican_consultants","status":"publish","type":"post","link":"https:\/\/www.rushlimbaugh.com\/daily\/2013\/07\/31\/the_mess_made_by_republican_consultants\/","title":{"rendered":"The Mess Made by Republican Consultants"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: Here\u2019s Brad in Lancaster, Pennsylvania. It\u2019s great to have you on the EIB Network. Hi.<\/p>\n

CALLER: Mega dittos, Mr. Limbaugh. A pleasure to speak to you. I told your call screener there that I am an attorney. I teach law. I\u2019m a former public official and a Republican, and I advise my clients and my students, “You can\u2019t take legal advice from the people across the table. They\u2019re going to give advice, obviously, that is in favor of their position.”<\/p>\n

RUSH: Exactly.<\/p>\n

CALLER: That sounds so obvious, why even say that, right? Well, it\u2019s not. A lot of people don\u2019t seem to get it, and a lot of politicians don\u2019t seem to get that. Why is it that Republicans are always apologizing because of your what the Democrats are saying?<\/p>\n

<\/p>\n

RUSH: Now, wait a minute. In the analogy that you used — the courtroom, for example — I think if somebody was at the defendant\u2019s table… Are you saying that it might make sense to somebody to take the advice of the prosecutor, in the courtroom, not in the plea deal segment? If you\u2019re actually in court, would you take the advice of the prosecution?<\/p>\n

CALLER: It seems pretty obvious that you shouldn\u2019t do that, right?<\/p>\n

RUSH: Right.<\/p>\n

CALLER: Yeah. It\u2019s not obvious. I can tell you, it\u2019s not obvious out there to some people, and it seems like it\u2019s not obvious to a lot of Republicans, as you\u2019re saying. You know, they don\u2019t have the courage to stand up and trust the people. That\u2019s the legacy of Ronald Reagan. Trust the people with the facts, trust the people to be able to understand policies that make sense, and you win. You can win them over. Democrats say, “No, people are stupid. You gotta appeal to their feelings, gotta make \u2019em feel good,” and we buy into that, making ourselves try to not look like the bad guy that doesn\u2019t feel bad towards certain groups of certain people, that we need to be apologetic and wring our hands and be Democrat Light, as you say.<\/p>\n

RUSH: I know.<\/p>\n

CALLER: No. Tell the facts. Articulate and set the agenda. People aren\u2019t stupid, and they will vote accordingly.<\/p>\n

RUSH: It has always amazed me.<\/p>\n

There are many examples, but I think one of the biggest tricks that the Republicans have fallen for — and this is a trick, by the way. It\u2019s a Democrat-media created trick that was used on Republican consultants who found a way to monetize it for themselves, and it\u2019s this: The trick is that every election is determined by how the independents vote. The trick states that 40% of voters are gonna go Democrat and 40% are gonna go Republican, and that leaves 20% the great undecided, the independents, the moderates.<\/line><\/p>\n

“They are the people who determine who wins and loses an election, not your base.” So the Democrats and the media create that trick, and then the Republican Party consultants find a way to monetize it. The Republican Party consultants then say to Republican candidates, “I\u2019m the guy that can tell you how to win independents. I\u2019m the guy that can win independents for you. I\u2019m the guy that can devise a campaign so that you will win the independents.”<\/p>\n

Therefore, the Republican candidates are always pursuing 20% of the electorate. The consultants get paid whether the candidate wins or loses, and they get paid any number of ways. One of the ways is a straight contractual fee, a retainer. The other way is a 15% commission on all advertising that\u2019s placed, and that\u2019s where the big money is. That\u2019s a lot of consultants really become wealthy. <\/p>\n

But the trick has got Republicans, and it\u2019s been working like this for a long time. It\u2019s many, many years. The Republicans actually now target their campaigns for 20% of the electorate, and who are they, the 20%? They\u2019re said to be non-ideological, “So don\u2019t approach them with fire and brimstone,” and then the trick was completed when the media and the Democrats spread the notion that the independents don\u2019t like “partisanship.” <\/p>\n

Right. <\/p>\n

They spread the notion that the independents don\u2019t like arguing, that the independents don\u2019t like bickering, that the independents want compromise, that the independents want no fighting at all. They just want everybody to get along, and the independents do not like strife, and the independents do not like raised voices. “The independents do not like, especially, when the Republicans of Barack Obama or any other Democrat!” <\/p>\n

So the consultants tell their candidates and devise campaigns based on all this. Do you ever stop to think that your average Republican campaign may only be targeting 20% of the voters? Why do you think the conservative base is staying home? They\u2019re not being appealed to. They are being taken for granted. Now, the Democrats are the authors of the trick, so the Democrats are not just pursuing 20% of the electorate. They\u2019re pursuing it all. <\/p>\n

So the trick is a double whammy: Republicans end up pursuing 20% of the electorate and they do it with one hand tied behind their back because they\u2019re not allowed to be argumentative, forceful, passionate or whatever \u2019cause that\u2019s gonna cause the independents to run right into the arms of the Democrats. And the Republicans, God bless \u2019em, believed this. I offer as proof John McCain. John McCain personifies this strategy. <\/p>\n

(impression) “That\u2019s right, Limbaugh! The media\u2019s my base, and these people… The centrists, the moderates, those are the people that the election\u2019s won on!” Right, and we see how that\u2019s been working out. So Republicans get snookered. Here\u2019s trick number two. Trick number two is what\u2019s happening in immigration. They\u2019ve already got trick one in play: Republicans are trying to win an election by appealing to 20% of the electorate. This is mind-boggling when you stop to think about this. <\/p>\n

So 20% the electorate\u2019s what they\u2019re targeting, but now we move to immigration. We add something to it. The Democrats and the media are telling Republicans that the Hispanics don\u2019t like \u2019em. “Hispanics do not like you! You guys, you know what? You\u2019re never gonna win the presidency, you\u2019re never gonna win it back — and we Democrats, we really want you to win the presidency! I mean, that\u2019s what we\u2019re here for. <\/p>\n

\"original\"<\/p>\n

“We want to share all this with you, but you guys are gone. You keep going the way you\u2019re going and you\u2019re gonna end up not being a party. You\u2019re gonna have to come up with ways to make the Hispanics like you. You\u2019re gonna have to open your mind on amnesty. You\u2019re gonna have to open your mind on border security. You\u2019re gonna have to realize that you can\u2019t win an election again if the Hispanics don\u2019t like you.”<\/p>\n

So the consultants, they hear this, and they sop it up, and after they\u2019ve got their candidates pursuing 20% of the electorate, they then tell them, “Oh, by the way, you guys had better start supporting amnesty,” and what does that do? Well, the 40% that you\u2019re taking for granted is gonna vote for you? They split, they fly the coop, and you don\u2019t have a prayer. All this taking place under the guise of Democrats trying to “help” Republicans. <\/p>\n

All of us are sitting out here saying, “Who in the world could possibly fall for this, that the Democrats want to share their voters with us, that the Democrats really want to share the White House with us, that the Democrats really want us to win now and then? They\u2019re so eager for us to do well that they\u2019re advising us on how to steal Hispanic voters from them?” The next thing you know, the Republicans are pushing a Democrat plan that will swell Democrat voter registration to the point the Republican Party doesn\u2019t exist. <\/p>\n

The Republicans are all-in, and they\u2019re doing it with a smile. We\u2019re sitting out here saying, “Who in the world could fall for this?” Now, the trick is being played a third time on health care. “Can\u2019t stop it. Can\u2019t take the money out. The American people are gonna like this! We can\u2019t be seen as opposing these subsidizing down the road. We gotta let this pass and let it implode. It can\u2019t possibly work,” which, by the way, it can\u2019t. <\/p>\n

It is too massively, bureaucratically complex. It can\u2019t work. But that doesn\u2019t mean… I mean, what other entitlement does? So I sit there and wonder. Our caller Brad is exactly right: We are taking advice of people who are trying to eliminate us — I mean, really wipe out our existence! We\u2019re taking their advice, under the guise that they\u2019re trying to help us. That\u2019s where we get to this capitulation with the Democrats as a strategery. <\/p>\n

But I think the real trick — and this has been a brilliant, brilliant trick. The real trick has been doing it. Imagine pulling this off! This is so good, I\u2019m surprised the Democrats can keep this to themselves. If I were The Forehead or Carville, I would be out bragging about this. I would have already written books. But they know not to. Bob Shrum, all these guys, they\u2019ve got every Republican candidate trying to win every election by targeting only 20% of the voters. <\/p>\n

They\u2019ve got \u2019em believing that that\u2019s where elections are won. “You gotta win a majority of those people, so that\u2019s where you aim: For 20% of the electorate.” Meanwhile, as we sit here, the polls show that 29% of independents support Obamacare. The vast majority of independents oppose Obamacare. They never have liked it — and in this instance, for some reason the Republicans don\u2019t care about the independents. Not in this one instance. I guess the consultants are telling the Republicans, “No, no. The independents, they\u2019re wrong on this.”<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: Here\u2019s Brad in Lancaster, Pennsylvania. It\u2019s great to have you on the EIB Network. Hi. CALLER: Mega dittos, Mr. Limbaugh. A pleasure to speak to you. I told your call screener there that I am an attorney. I teach law. I\u2019m a former public official and a Republican, and I advise my clients and […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"\nThe Mess Made by Republican Consultants - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/live-rush-limbaugh.pantheonsite.io\/daily\/2013\/07\/31\/the_mess_made_by_republican_consultants\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"The Mess Made by Republican Consultants - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: Here\u2019s Brad in Lancaster, Pennsylvania. 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