{"id":17519,"date":"2011-11-03T16:52:16","date_gmt":"2011-11-03T16:52:16","guid":{"rendered":""},"modified":"2011-11-03T16:52:16","modified_gmt":"2011-11-03T16:52:16","slug":"persuade_liberals_by_example","status":"publish","type":"post","link":"https:\/\/www.rushlimbaugh.com\/daily\/2011\/11\/03\/persuade_liberals_by_example\/","title":{"rendered":"Persuade Liberals by Example"},"content":{"rendered":"

RUSH: Mark in Cincinnati. I\u2019m gonna grab a phone call here and hope to cool down a bit. How are you, sir? Welcome to the program.<\/p>\n

CALLER: Doing pretty well. Rainy day here in Cincinnati.<\/p>\n

RUSH: Great. Thank you, sir, very much, for calling.<\/p>\n

CALLER: Now, I have a question for you.<\/p>\n

RUSH: Yeah?<\/p>\n

CALLER: It\u2019s a little bit about me. I have two college degrees in finance and real estate and I\u2019m going back for a masters, an MBA; and I\u2019ve been trying to reach out to the Occupy Cincinnati protesters, and explain to them the realities of what they\u2019re protesting against. Now, I use facts, I use logic; I use black-and-white sources, government data, everything; and you can\u2019t explain to these people the realities of the situation we\u2019re in. How do you reach out to these people and show them, logically, where the real problem with corruption is: In Washington?<\/line><\/p>\n

RUSH: Well, you know, I have a slight advantage over you, so my answer to your question will be frustrating to you. My answer is: “I don\u2019t.” I don\u2019t try to convince them. We had a guy call here yesterday<\/a>. He is exactly what you\u2019re talking about. I spent 20 minutes with this guy. I could tell talking to him he wasn\u2019t interested; none of it was penetrating. However, millions of people were listening — and among those millions, I am confident there were countless converts, countless people who had their eyes opened. This guy? They don\u2019t want to be convinced. They don\u2019t want to live in a reality outside the phony one they have created. It\u2019s their security blanket. They have created this reality to explain their own loserness. They have created this reality in which they live to explain their failures. <\/p>\n

They\u2019ve created this to explain away the fact that they don\u2019t matter. Now, they\u2019re like everybody else. Everybody wants to matter. Everybody wants to be known. Everybody wants to have accomplishments that everybody else is aware of. These people have concluded that they don\u2019t have anything like that, there aren\u2019t any accomplishments, so they\u2019re gonna be known some other way. Everybody wants to matter. There are rare exceptions, but they are not persuadable. They don\u2019t want to be persuaded. They are the product of years and years of indoctrination at every level of education they\u2019ve had. A couple of conversations with them is not going to change their minds. Even a couple of earth-shattering life experiences which show them the exact opposite of what they believe are not going to change their minds about things overnight. <\/p>\n

It is a slow process for most of them. There are exceptions to this. The way I deal with it — and the reason, Mark, why… You\u2019ve got a good question. I know a lot of people who are in the media who live and die with the desire that they are changing millions of minds, and it\u2019s very tough to deal with when you realize that you\u2019re not doing that. You get depressed. You can think you\u2019re working for nothing, that there\u2019s no purpose to what you\u2019re doing, and you can\u2019t look at it that way. All you can do is what you\u2019re doing. The best thing you can do — and this is what I\u2019ve told everybody who\u2019s asked me since the get-go — is you just live your life and let the life you live set the example. And when somebody asks you or you have the opportunity to talk to \u2019em, you tell \u2019em the truth. <\/p>\n

If you make it look like you\u2019re trying to persuade them they\u2019re gonna build a wall because the last thing they want to admit is that you\u2019re smarter than they are. The art of persuasion, thus, really rests on your ability to make them think they have come up with the right answer rather than you forcing them to face it or accept it. They\u2019ll oppose that — and not just these Occupy Wall Street<\/a> people, but anybody in any walk of life with whom you have a fundamental, philosophical, political, or any other kind of disagreement with. Unless there is a really special bond of affection and mutual respect — and you don\u2019t have that with these people you\u2019re talking about; you don\u2019t even know them — you start out as the enemy. You are what they\u2019re protesting, they think. You have what they don\u2019t have. You matter. You\u2019ve succeeded. You just told me when you described yourself. <\/p>\n

So they hate you and resent you to begin with, and they think that you don\u2019t know what you\u2019re talking about because somehow you only got lucky. You haven\u2019t done anything on your own. So you start preaching to them and walls gonna go up and they\u2019re gonna hate you even more. They\u2019re gonna discount what you say. But don\u2019t let that deter you. There\u2019s nothing wrong with being right. It\u2019s not your problem if they choose to go through life being wrong. It\u2019s not your problem if they choose to go through life being absolute idiots. It\u2019s theirs. (interruption) No, there\u2019s nothing wrong in being right. Now, when these people vote en masse, yeah, yeah, yeah, yeah, that\u2019s a problem. I\u2019m not trying to soft sell this. But they are not in any way, shape, manner, or form anywhere near the majority of thought in this country. If they were, there wouldn\u2019t be any economic growth. We would already be living the movie Idiocracy.<\/a> If you haven\u2019t seen it, rent it. You\u2019ll laugh and cry at the same time.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: You know, there\u2019s an ancient Navajo proverb, ladies and gentlemen, that suffices here with our last caller: “You cannot awaken someone who\u2019s only pretending to be asleep.” It\u2019s wasted effort. Just can\u2019t do it. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: I got the number of e-mails during the break. “I heard your answer to that guy that called about persuading people. You really expect us to believe that you\u2019re not trying to persuade people?” Let me see if I can explain this. I wouldn\u2019t be honest if you told you I wasn\u2019t interested in that, but it\u2019s not the objective here, and it never has been. I remember when this program started and didn\u2019t take long for the left and the media to start publishing false stories of how it happened. The biggest false story was that Roger Ailes and agents of the Republican Party scoured the landscape of the media and they discovered that there was a huge niche in conservative programming, and so they found me minding my own business in Sacramento and brought me national for the express purpose of filling that niche. <\/p>\n

I never met Ailes when this program started. I didn\u2019t know Ailes until 1992, 1991, somewhere in there. Never once when this program was in the planning stages was it about politics or was it filling a “niche” or any of that. It was about business things (attracting an audience and charging confiscatory advertising rates) and it really hasn\u2019t changed. So I don\u2019t prepare the program and I don\u2019t perform or execute the program with the objective being or my success defined by, “How many minds did I change?” A, I\u2019ll never know. B, that\u2019s not living my own life. That\u2019s making myself a prisoner to other people and what they think and there\u2019s no way I\u2019m going to do that. <\/line><\/p>\n

I used to do that in my life way back when I was a kid, as we all did, in high school, but no more. I\u2019m not gonna try to live somebody else\u2019s life or get the approval of other people. You know, Steve Jobs… <\/a>I watched last night PBS had One Last Thing, a one-hour special on Jobs, and they had an interview that apparently had never been broadcast with Jobs from 1995. He said something that fascinated me. He said, “Once you figure out…” He said, “You look around you and you see life. You see buildings and roads and bridges, and you see people, and you see cars and see everything around you that compromises life was built by people no smarter than you are. Once you figure that out, you are home free.”<\/p>\n

What he meant by that is that if you go through life assuming that everybody is smarter than you or more connected than you are — or if you subordinate yourself simply because of societal pressures or whatever — you\u2019re forever going to be seeking the approval of those that you\u2019re elevating above you. I thought it was pretty intriguing. For my part, yeah, I had this guy on the phone the other day; yeah, I was trying to persuade him. He asked questions. I was trying to convince him he was wrong. But when I failed, it wasn\u2019t the end of the. I certainly didn\u2019t define, you know, how I felt about myself or the quality of my own ability about whether I succeeded in convincing that brain-dead locoweed that he was wrong about things. <\/p>\n

Not my problem. He wants to go through life being wrong? It\u2019s his prerogative. He can suffer the consequences. I\u2019m not interested in pure persuasion, \u2019cause I\u2019d be depressed every day if that were the objective. That\u2019s a very fine line. Of course I\u2019m passionate about what I believe and I want everybody to believe it because I think it\u2019s the best way to live and best thing to be and the best for the country. But that\u2019s not why I\u2019m here. I\u2019ve explained this on previous occasions. It\u2019s a real fine line attitudinally, but you have to understand if you\u2019re in a business what the requirements of that business are for success. What is the persuasion business? What is the business you get into if your objective is to persuade people? What is it? (interruption)<\/p>\n

News? Did you say “news”? (interruption) Sales? Sales, okay. I\u2019ll take that — and, of course, there\u2019s nobody better at sales than I am — and in that regard, persuasion is fundamental to success. But in this case, talking about the content portion of the program, it\u2019s a very fine line as to what the purpose here is. I\u2019ve always been very open and honest about it. It\u2019s to create largest audience possible and to hold the audience for as long as I can so as to charge confiscatory advertising rates. The only way I can get away with charging confiscatory advertising rates is if the people paying them think it\u2019s worth it, and, frankly, they don\u2019t care about anything but, “Does their product move?” pure and simple. That\u2019s a focus for me. Now, I don\u2019t go home depressed…<\/p>\n

I\u2019ve written two books. Let me say this. Maybe I can explain it this way. This might be a better way to explain this. I\u2019ve written two books. If I had expected the nation to change — if I had expected because of those two books, for liberalism to forever lose, for the media to be relegated to insignificance — do you realize how disappointed, sad, angry I would have been since those two books? Because that didn\u2019t happen. I think it can screw up your psychology if that is an objective. (interruption) Yes, it did. (interruption) Yeah, but… (interruption) Snerdley is shouting at me. “But the country did change and the media did lose its monopoly,” and blah, blah. All of that\u2019s true. <\/p>\n

All that\u2019s true but Barack Obama still got elected. Bill Clinton still got elected during all of that. <\/p>\n

I\u2019m talking about expectations here. Don\u2019t make this any harder than it is. I\u2019m just trying to be as honest with people as I can on this because I think it\u2019s a recipe for psychological disaster that single-handedly anybody is going to — no matter how much exposure they have to people — forever dramatically change people\u2019s mind or what have you. That presumes that everybody has no mind of their own, and that\u2019s certainly not the case. So, anyway, I just wanted to try to answer you, because I was inundated. I got a lot of questions. (grumbling) “I don\u2019t believe you! I know what you said to that guy, but I don\u2019t believe you\u2019re not doing this to change minds.” It\u2019s not the reason. It\u2019s not the primary reason I show up. If it happens, icing on the cake and I\u2019m very happy when it happens — and, yeah, I am trying to be confident and all that, but at the end of it all, it\u2019s up to whoever\u2019s listening to change their mind or not. I am not gonna pronounce myself a success or failure based on whether they do or not. That\u2019s all it is.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Cindy, Austin, Texas, welcome to the EIB Network. Hello.<\/line><\/p>\n

CALLER: Hi. Hi, Rush.<\/p>\n

RUSH: Hi. How are you doing?<\/p>\n

CALLER: I\u2019m fine. I think you\u2019re wonderful, and I like Ann Coulter, too.<\/p>\n

RUSH: (laughing) Thank you.<\/p>\n

CALLER: You\u2019re welcome. Hey, I was just wanting to comment on what you said before the break. You were talking about how the liberals think you\u2019re out there trying to change minds. I don\u2019t think you\u2019re trying to change minds. I think you were just in the right place at the right time. You knew that there were a lot of conservatives out there who wanted a voice.<\/p>\n

RUSH: Yeah. In fact, that\u2019s really what happened. Everybody\u2019s had their opinions validated. There wasn\u2019t a national conservative voice. Mine comes along, “Oh, wow, I agree with that,” and what happened. But everybody, the critics were trying to say that you and others were just a bunch of mind-numbed robots. I was a pied piper and you couldn\u2019t think for yourselves and I was telling you what to think and what to do, and that was a way of discrediting both you and me.<\/p>\n

CALLER: Right. And you just capitalized on it, I think that\u2019s great. You took capitalism and you made money on the whole system and you found a niche, and I think it\u2019s wonderful.<\/p>\n

RUSH: Well, thank you. I appreciate that. You\u2019re very perceptive and I gotta give you credit.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: Mark in Cincinnati. I\u2019m gonna grab a phone call here and hope to cool down a bit. How are you, sir? Welcome to the program. CALLER: Doing pretty well. Rainy day here in Cincinnati. RUSH: Great. Thank you, sir, very much, for calling. CALLER: Now, I have a question for you. RUSH: Yeah? 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