{"id":22279,"date":"2004-11-18T01:01:01","date_gmt":"2011-05-19T07:00:33","guid":{"rendered":""},"modified":"2011-05-19T07:00:33","modified_gmt":"2011-05-19T07:00:33","slug":"when_i_turn_on_an_nfl_game_i_want_to_see_football2","status":"publish","type":"post","link":"https:\/\/www.rushlimbaugh.com\/daily\/2004\/11\/18\/when_i_turn_on_an_nfl_game_i_want_to_see_football2\/","title":{"rendered":"When I Turn on an NFL Game, I Want to See Football"},"content":{"rendered":"
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Tony Dungy, who is the coach of the Indianapolis Colts and who is black, and who some time ago expressed concern that there weren\u2019t enough black coaches in the NFL, is not a militant guy. In fact, he\u2019s a very devout man. He used to be a defensive back for the Pittsburgh Steelers, defensive coordinator for the Minnesota Vikings. He\u2019s really paid his dues. Head coach at Tampa Bay, was unceremoniously dumped there and ended up here at Indianapolis and is shepherding the career of Peyton Manning, and, you know, what I said yesterday was my first thought was Kobe Bryant when I saw this thing in the locker. I said, “Whoa, where is their sensitivity to this?” and Dungy had the same reaction, except he found it racially offensive, said that\u2019s the first thing I thought of as an African-American. <\/line>Dungy said, “I think it\u2019s stereotypical in looking at the players and on the heels of the Kobe Bryant incident. I think it\u2019s very insensitive. I don\u2019t think they would have had Bill Parcells or Andy Reid or one of the owners involved in a skit like that; they went to Terrell Owens,” and if you read between the lines here what Dungy believes is that Terrell Owens is a useful idiot right now because he\u2019s such a hog for publicity that he\u2019ll do anything, and so they make this proposition to him. “Yes, I\u2019ll do that. That\u2019s fine and dandy.” The Eagles claim they had no idea about the specifics of it. They just gave permission for this to be shot on Friday afternoon. Dungy said, “If that\u2019s what we have to do to get ratings, I\u2019d rather not get them. I realize that ratings pay us in this league, but if that\u2019s what we have to do, I\u2019m willing to take a pay cut.” That\u2019s Tony Dungy, the coach of the Indianapolis Colts.<\/line> But Lovie Smith, also black, the coach of the Chicago Bears thought it was in bad taste, but he didn\u2019t find it racially offensive. “I really can\u2019t go that far. I saw a naked lady with an athlete, period. Black \/ white doesn\u2019t matter an awful lot to me.” A lot of players said they thought it was cool, probably wished they would have been the ones chosen to do it. I guess… I\u2019m 53, almost 54. I still love the game of football as much as I always have, and the effort to combine it with whatever the current pop culture is, be it the flavor of commercials with rock stars pouring beer down fans\u2019 throats at the games and this sort of stuff, it doesn\u2019t bother me. It\u2019s the game broadcast. Just all of these flying gizmo graphics and so forth. ABC is not guilty of that. I mean, I guess most of that happens on Fox, but still. Mr. Snerdley asked me if this was a generation gap thing, and it may well be. Mr. Snerdley, I have to tell you, I\u2019m sitting there asking myself, “We spent a year in this country going bonkers over my comments about the media regarding Donovan McNabb.”<\/line>Now, this thing has come up, and you\u2019ve had one coach who thinks that there\u2019s a racial overtone to this. But Snerdley asked me if there\u2019s a gender gap, and there may well be, because the NFL, if you look at the Janet Jackson halftime show they did that with MTV. Everybody in this country wants to appeal to the 18-to 24-year-old demographic, and the reason for that, folks, is if you get \u2019em young you\u2019ve got \u2019em hooked, be it on your beer, be it on your shaver, be it on your automobile brand, be it on your sport, and so if you can go out and do things, and that\u2019s what this is all about. It\u2019s basically appealing to 18 to 24-year-old men who more than likely are watching this stuff, fantasizing all day wishing that\u2019s what their life was like: hence the beer, hence the naked girls, hence Terrell Owens. I\u2019m sure that\u2019s what this is. It\u2019s just a push for lower demographics, which I understand. I mean, I\u2019m in the broadcast business but there\u2019s a little bit of a difference. <\/line><\/p>\n

The 18- to 24-year-old group is a good group to get as they grow older but they\u2019re not the big-money group. They\u2019re not old enough to have earned a lot of money: 25-54, 35-64, that\u2019s where the money is. Where do you think these kids get the money they\u2019re going out and blowing on whatever? They steal it or get it in allowance or they inherit it or whatever from the old suckers in the main bedroom, mom and dad. But, no, for me it\u2019s not a gender gap. It\u2019s just a foot…I\u2019m not a purest, either. I like some of the innovations of the game, but the intermingling of pop culture with it just is a full-fledged football fan to me is a distraction and I can\u2019t help but think if this keeps up and gets worse they\u2019re actually going to cause fewer and fewer people to want to watch the game if they have to put up with more and more of this. I could be wrong about that. So far the ratings don\u2019t indicate that that is the case. We\u2019ll just have to wait and see. Mary in Clifton Park, New York, I\u2019m glad you called. Welcome to the EIB Network.<\/line>CALLER: Thanks for having me. You know what? I think it was clearly a racist move. I think they wanted to pair a black man with a beautiful white woman and they were looking for a ratings boost and that was the first thing that came to me mind when I saw that. I was furious. My son was up here watching the game without me, and I was downstairs.<\/line>RUSH: How old is he?<\/line>CALLER: Twelve. Twelve years old. Now, I gotta sit there and I gotta explain this to him.<\/line>RUSH: Can I ask you a question?<\/line>CALLER: Sure.<\/line>RUSH: Seriously, now, because I\u2019m not a parent. So you\u2019re going to have to help me out here.<\/line>CALLER: I have three.<\/line>RUSH: How old are they?<\/line>CALLER: Twelve, nine and three.<\/line>RUSH: Let\u2019s talk about your 12-year-old.<\/line>CALLER: Hm-hm.<\/line>RUSH: How do you know that your 12-year-old has not seen somewhere when you\u2019re not around what he saw Monday night?<\/line>CALLER: Well, I know where my child is all the time, that\u2019s #1. Unless they\u2019re showing things in school that they shouldn\u2019t be showing, he doesn\u2019t go to places where he\u2019s not allowed to go. He doesn\u2019t watch videos at friends\u2019 houses that he hasn\u2019t had approved.<\/line>RUSH: Okay, okay. Just asking.<\/line>CALLER: He has a pretty good background so he knows what\u2019s accessible and what isn\u2019t.<\/line>RUSH: All right, that\u2019s good. Just asking.<\/line>CALLER: But, you know, I saw this, and it was the first thing that came to my mind and it\u2019s no different than the Janet Jackson fiasco, which again my nine-year-old was sitting there for that one: Black girl, white man.<\/line>RUSH: Well, now, wait a minute —<\/line>CALLER: Now it\u2019s the reverse.<\/line>RUSH: Whoa, whoa. If this were taking place back in the era of J. William Fulbright and George Wallace when the Democrats, you know, were true to their whistles and were opposing racial integration, that would be one thing, but that\u2019s 30, 40 years ago. This is nothing new, a mixed couple.<\/line>CALLER: I still think that it\u2019s excess, and I think that they\u2019re promoting it, and it was a way to get ratings, and it was a way to inflame people. No matter what they show, they don\u2019t care, just as long as they get to notch up the ratings. I don\u2019t think I\u2019ll watch Monday Night Football again.<\/line>RUSH: Oh, I\u2019ll tell you what, I think this coming Monday night people are going to be glued into the open to see what the hell they\u2019re going to do next.<\/line>CALLER: You know, they have an awful lot of — you know, and I\u2019m tired of apologies, and I\u2019m tired of these minuscule fines. They\u2019re ridiculous. The point they got across was — they got it across, and if the NFL doesn\u2019t want to take responsibility for what\u2019s being broadcast —<\/line>RUSH: They do. Let me tell you something —<\/line>CALLER: — they need to do a little bit more.<\/line>RUSH: Wait a minute. Make no mistake about it: The NFL and a bunch of NFL players and coaches are not happy about this at all, and it\u2019s interesting. The NFL just announced an extension of its television network with two networks, Fox and CBS, but the ABC deal is still going on. The ABC deal still has a year negotiating period to happen, and one of the things that was agreed to in the new deal with Fox and CBS was that ABC\u2019s Monday Night Football late in the season would be able to pick its game so that they\u2019re not stuck with loser games between teams that are out of the race late in the season, and those games are going to have to come from Fox and CBS. So here\u2019s ABC pulling this stunt, right in the middle of their negotiations. The NFL is livid about this.<\/line> I mean, the NFL does want to go for the 18-24 demographic but there is a line that they don\u2019t want crossed. The amazing thing is, after the Janet Jackson halftime show at the Super Bowl, you would think there would be a little bit more supervision of what\u2019s going on here, especially in their prime-time telecast but nobody knew this was coming, except the people that participated in it and the film crew, and nobody talked about it. Nobody leaked it, and so it came as a total surprise. But don\u2019t think the NFL is not unhappy about it. But the network? Yeah, I mean, Howard Cosell is dead. The glory days of ABC\u2019s Monday Night Football were back then, and they\u2019re doing what they can to spice it up. I don\u2019t know that an open, this is what, a minute? This is not going to translate into ratings for a game, I\u2019ll guarantee you the game was such a blowout last Monday night, that I haven\u2019t seen the numbers, but there\u2019s probably a high tuneout factor as the game went on because it was a blowout, the Eagles against the Cowboys, regardless what was open was. So I think it was just the entertainment division at ABC. What we saw in the open of Monday Night Football is not uncommon in the rest of prime time television, is it? It\u2019s not uncommon at all. What happened in the open is all over prime-time TV, on all the networks. The difference here is that it\u2019s football and your 12-year-old was watching, and another thing, this was on at six p.m. on the left coast. It airs live. They don\u2019t DB so this is not something that aired at night. This is on at eight o\u2019clock in the Central Time Zone, seven o\u2019clock in Denver, and six o\u2019clock out on the left coast. All of these things are factors as well.<\/line>BREAK TRANSCRIPT<\/line><\/p>\n

RUSH: Richard in Boca Raton, Florida. Nice to have you on the program, sir.<\/line>CALLER: How are you doing, Rush?<\/line>RUSH: Good, thank you.<\/line>CALLER: I\u2019m calling in reference to the previous caller, Mary. She was calling about the intro to the Monday Night Football.<\/line>RUSH: Yes.<\/line>CALLER: She had three children, eight to twelve?<\/line>RUSH: Yes.<\/line>CALLER: Yeah, as a parent I find the Monday Night Football very distasteful in the way that they did it but her focus is not on the same way I focused on it. She\u2019s focusing on a white girl taking off her clothes into an African-American athlete, where it should just be an athlete, not a racist thing, not black or white. She should just take offense to her children saying that this is very inappropriate that they did this to an athlete, whether he\u2019s African America or white, and her statement, if I\u2019m the only one who picked up on it, I think is a very racist statement, but she\u2019s singling out Terrell Owens because he\u2019s an African-American athlete —<\/line>RUSH: See, now we\u2019re doing a full circle because Tony Dungy the coach of the Indianapolis Colts, who is also black, thought it was racist or had racial overtones and roots to the Kobe Bryant situation. She thought it was, but you don\u2019t and I\u2019m getting a lot of e-mail from people, “Why are we getting so stuffed shirty about this anyway? It was just a 60-second opening to a football game and nothing happened. Come on! Get over it.”<\/line>CALLER: Yeah, but they should concentrate on just an athlete, not whether he\u2019s black or white, and if you listened to what she was saying to you, she was offended for her children seeing it was a black male. She probably wouldn\u2019t have called in if it was a white athlete.<\/line>RUSH: I disagree with that. I think she was upset at both things.<\/line>CALLER: I mean, as a parent I find it very disgraceful and distasteful but I\u2019m not focusing on the way that she\u2019s looking at it.<\/line>RUSH: All right.<\/line>CALLER: Americans need to open their eyes and see that it\u2019s not a black and white thing.<\/line>RUSH: Look it, mixed marriages and relationships are old news in America. It\u2019s not a shocking thing anymore but apparently it is to some people. It was to her, but, at any rate, as I say reaction to this runs the gamut. Some people don\u2019t understand what the hubbub is about. Other people think it\u2019s outrageous, and some are in between. There is not a universal theme in the reaction to this that I\u2019ve been able to find. But regardless, I don\u2019t think that it\u2019s something that is a major factor of the racial component to it. It is to some, but you gotta suspect a conspiracy, then, if you want to say racial overtones to this. You\u2019ve gotta see that some people are trying to accomplish something with it, something subliminal, something hidden that\u2019s not really stated and I don\u2019t think that\u2019s why ABC did this. <\/line> Look it, Terrell Owens is the biggest star in that game Monday night. Sorry Donovan McNabb, but Terrell Owens is the biggest star of the Philadelphia Eagles. This is an entertainment television show, Monday Night Football. It\u2019s football. It\u2019s in prime-time. They wanted to get two people and do a cross-promotion so they had their actress from this Desperate Housewives show and they had Terrell Owens and they got the two biggest stars of the night that they thought they could get and I think that\u2019s what they were looking at. I don\u2019t think there was any racial aspect to it in that sense. What I think there was, was a lack of perhaps sensitivity that we\u2019re just on the heels of this Kobe Bryant business and people are still talking about that, and this was made to look somewhat similar in a lot of people\u2019s minds. Maybe in a reversed way, who knows? But I appreciate the call out there.<\/line><\/p>\n

BREAK TRANSCRIPT<\/line> Terrell Owens has apologized. Just saw this: “Terrell Owens apologized today to anybody offended by his role in a steamy segment with Nicollette Sheridan on the Monday Night Football open on Monday night. ‘I felt like it was clean. The organization felt like it was a clean skit, and I think it just really got taken out of context with a lot of people and I apologize for that,\u2019 Owens said. ‘Personally I didn\u2019t think it would have offended anybody, and if it did, I apologize.\u2019 ABC and the Eagles also apologized this week with a statement saying they wish the segment hadn\u2019t aired.”<\/line> Didn\u2019t Owens just say the team thought it was clean, organization felt like it was a clean skit? The organization didn\u2019t know what it was. I mean I find that hard to believe. The story the Eagles didn\u2019t know what it was, somebody had to be in that locker room from the Eagles front office. It was taped on Friday of last week. I\u2019ve been in the front office. You don\u2019t just let the media come in there with a player. You\u2019ve got a PR guy or somebody standing around. ABC, Eagles also apologized saying, they “wished the segment hadn\u2019t aired.” <\/line>Owens had no idea the intro would create such a backlash. He said, “I thought it was a fun skit, and that was it. Anything I get involved with, I\u2019m obviously a target. It happened. So there you have it. So Terrell Owens has apologized. Well, that\u2019s it. Everybody apologizes everything here, and makes it good. No, Nicollette Sheridan hasn\u2019t apologized. But, of course, see, why should she? She\u2019s not the victim. She\u2019s not the (Laughing.) Why should she on apologize? Why should Nicollette Sheridan apologize? If you look at this, she\u2019s not the victim of this, she got what she wanted, at least in the skit.<\/line>END TRANSCRIPT<\/line><\/p>\n","protected":false},"excerpt":{"rendered":"

Tony Dungy, who is the coach of the Indianapolis Colts and who is black, and who some time ago expressed concern that there weren\u2019t enough black coaches in the NFL, is not a militant guy. In fact, he\u2019s a very devout man. He used to be a defensive back for the Pittsburgh Steelers, defensive coordinator […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-22279","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWhen I Turn on an NFL Game, I Want to See Football - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.rushlimbaugh.com\/daily\/2004\/11\/18\/when_i_turn_on_an_nfl_game_i_want_to_see_football2\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"When I Turn on an NFL Game, I Want to See Football - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"Tony Dungy, who is the coach of the Indianapolis Colts and who is black, and who some time ago expressed concern that there weren\u2019t enough black coaches in the NFL, is not a militant guy. 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In fact, he\u2019s a very devout man. 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