{"id":227346,"date":"2017-03-29T15:10:00","date_gmt":"2017-03-29T19:10:00","guid":{"rendered":"https:\/\/admin.rushlimbaugh.com\/?p=227346"},"modified":"2017-03-30T16:39:06","modified_gmt":"2017-03-30T20:39:06","slug":"will-cord-cutting-kill-cnn-and-msnbc","status":"publish","type":"post","link":"https:\/\/www.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/","title":{"rendered":"Will Cord Cutting Kill CNN and MSNBC?"},"content":{"rendered":"

RUSH: Here\u2019s John in Queens as we head back to the phones. John, I\u2019m glad you waited. Welcome to the EIB Network. Hello, sir.<\/p>\n

CALLER: Hey, Rush, how you doing?<\/p>\n

RUSH: Very fine. Thank you.<\/p>\n

\"\"CALLER: Well, I\u2019ve actually been thinking about this for a while, a way to limit media influence. You know, Canada passed a law a few years ago prohibiting cable companies from bundling their stations. Like in New York, for instance, I want the YES Network, I have (unintelligible) Yankees are on, I have to take everything. (Unintelligible) to get the max amount of programming, almost every station just to get that one channel. So, if it was offered a la carte, I think that would have a big impact on cleaning up cable TV, just drop MSNBC —<\/p>\n

RUSH: It is interesting that you say this because doing show prep today, I encountered a story by a guy named John Nolte, and I think — I don\u2019t remember where the piece was published. He may have his own website. I think I\u2019ve heard of him. I know I have. I know I\u2019ve mentioned his name before, but it\u2019s exactly what you\u2019re talking about, John. His theory, his premise was how to destroy CNN.<\/p>\n

And he said, “Look, folks, CNN doesn\u2019t have any audience already. So driving down their audience is not the way to do it. The way to damage CNN is to take money away from them.” So he asked the question: If CNN has a small audience — and they do. They\u2019re now behind MSNBC. A national cable network with a cume audience of under a million total persons through much of the day, it\u2019s embarrassing. And yet CNN doesn\u2019t care. Well, I say they don\u2019t care; I\u2019m sure they\u2019d be hoping to reach more people. But the problem is, the fact is they are still earning money as though they have an audience of 70 million. And it\u2019s exactly because of what John\u2019s talking about here.<\/p>\n

They\u2019re on cable. They\u2019re a cable network. And, as such, they get a fixed amount of money per subscriber from every — it\u2019s the Daily Wire. That\u2019s right. It\u2019s Ben Shapiro\u2019s place. We talked about this with ESPN and how they\u2019re hurting. ESPN has the highest subscriber rates in all of cable TV. ESPN is paid by cable companies around the country almost $7 per subscriber, before they sell a single commercial.<\/p>\n

Even people that don\u2019t watch ESPN are paying that because they\u2019re buying a basic cable tier or maybe a bundle package here, a bundle package there. And as long as CNN is in one of the bundles, they get whatever their subscription fee is. And I think in CNN\u2019s case, wild guess, I think CNN\u2019s around $1.50, $1.75, two bucks. I mean, ESPN\u2019s way, way, way above anybody else. So his theory was the way to really hurt CNN, because the advertising agencies are gonna still throw money at CNN \u2019cause they\u2019re all liberals and they\u2019re gonna give them money no matter what just because of, you know, ideological support and unity.<\/p>\n

\"\"But if you really want to hurt CNN, or if you really want to hurt MSNBC, cancel your cable and find a way to get the networks you want by paying for them. And don\u2019t buy CNN. Now, we\u2019re getting to the point where people can do this. DirecTV Now is an online streaming service. They have three different tiers. And each tier offers more channels. They don\u2019t have any local networks, but they do have CNN, ESPN, Fox News. But you can buy one of the tiers in DirecTV.<\/p>\n

Now, I think that does not carry CNN or Fox or whatever, I\u2019m not mistaken. But you can go a la carte, you could cancel everything. If you\u2019re really into this, and really wanted to effect this kind of change, you could cancel your cable and replace it with online and streaming, and you go out and buy apps or whatever of the stuff you want to watch. At the top of everybody\u2019s list there would be Netflix. With Netflix you\u2019re practically covered on any you want entertainment-wise. For nine bucks a month you can by CBS and watch anything including their archives, CBS All Access.<\/p>\n

NBC has an app; same thing. ABC has an app; same thing, if you want. CNN has an app. Fox News has an app, Comcast has announced a streaming service they\u2019re gonna have just like DirecTV Now, which is AT&T. They\u2019re gonna have theirs starting later this year. This is called cord cutting and it is very popular among Millennials who hate cable, they despise it \u2019cause they think cable companies are ripping people off, and they don\u2019t watch. You have to spend X per month for 200 channels and they watch five. So they\u2019re finding a way to only get those five channels, and in case of an emergency, being able to access a cable news channel if they need to or find a way to get it without paying for it. Piracy is a big deal.<\/p>\n

Anyway, Nolte\u2019s point was that we can\u2019t hurt CNN any more than they\u2019ve already been hurt by driving audience away \u2019cause they don\u2019t have any, and you can\u2019t hurt CNN by boycotting sponsors because the liberals that work in ad agencies are gonna send \u2019em money anyway. They\u2019re gonna buy advertising for clients anyway. The only way to really do damage to CNN — and this is one example — is to eliminate the subscriber fee income they get from being on all these cable systems.<\/p>\n

\"\"Now, I don\u2019t think it\u2019s realistic yet in this day and age, \u2019cause I don\u2019t think we\u2019ve gotten to the point where anywhere near, not even half the population even knows what cord cutting is, much less would go for it. Cable or satellite is still too easy. You call \u2019em up, you have \u2019em come out, they wire you up, you get your cable box, your DVR, and you\u2019re set. But there is becoming a greater awareness of this now. And the awareness is the focus people have on how much they\u2019re paying for what they don\u2019t watch. How many of you have a cable system and a plan where you have access to a hundred channels, 150, 200, and how many of them do you actually watch? I mean, you don\u2019t even surf through them all.<\/p>\n

You have the five or six or whatever number it is that you watch and that\u2019s that, but even the ones you\u2019re not watching your monthly bill consists of how much that cable company has to send to CNN and ESPN and Fox News for these subscriber fees, whether you watch it or not, which is Nolte\u2019s whole point. So John here in Queens is on to something. And again, we\u2019re just at the leading edge inform. And I guarantee you these broadcast networks and properties and cable systems are highly aware of what\u2019s going on. They\u2019re already planning to battle with it.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Yeah, it\u2019s what I said. ESPN\u2019s subscriber fee is $7 per subscriber. Per month! So multiply $7 times however many millions of people have ESPN in their homes on cable. It\u2019s $7 times that number of millions per month; then do that times 12. Now, ESPN\u2019s losing subscribers out the wazoo right now, and that\u2019s why ESPN… You\u2019ve seen the stories about how much money they\u2019re losing. That\u2019s why. It\u2019s not that they\u2019re losing advertising revenue. They\u2019re losing subscriber fees.<\/p>\n

They now might be faced with lowering that fee from seven to five or some such thing. It hasn\u2019t happened yet. Now, I don\u2019t know what CNN\u2019s fee is. I don\u2019t know what Fox\u2019s is. I think Fox is around a couple bucks. But all of these premium channels, that\u2019s why your cable bill is high. The cable company has to pay Fox, ESPN, whatever for the right to put the programming on the cable system. You can hate the cable companies all you want, but there\u2019s another player here in how much it all costs, and that\u2019s the providers — the content providers.<\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: You can hate the cable companies all you want, but there's another player here in how much it all costs, and that's the providers — the content providers. <\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\nWill Cord Cutting Kill CNN and MSNBC? - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Will Cord Cutting Kill CNN and MSNBC? - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: You can hate the cable companies all you want, but there's another player here in how much it all costs, and that's the providers -- the content providers.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/admin.rushlimbaugh.com\/wp-content\/uploads\/2017\/03\/ESPN-Cut-333-b.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Prayias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/\",\"name\":\"The Rush Limbaugh Show\",\"description\":\"Excellence In Broadcasting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/wp-content\/uploads\/2017\/03\/ESPN-Cut-333-b.jpg\",\"contentUrl\":\"https:\/\/admin.rushlimbaugh.com\/wp-content\/uploads\/2017\/03\/ESPN-Cut-333-b.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#webpage\",\"url\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/\",\"name\":\"Will Cord Cutting Kill CNN and MSNBC? - The Rush Limbaugh Show\",\"isPartOf\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#primaryimage\"},\"datePublished\":\"2017-03-29T19:10:00+00:00\",\"dateModified\":\"2017-03-30T20:39:06+00:00\",\"author\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349\"},\"breadcrumb\":{\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rushlimbaugh.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Will Cord Cutting Kill CNN and MSNBC?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349\",\"name\":\"George Prayias\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/admin.rushlimbaugh.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g\",\"caption\":\"George Prayias\"},\"url\":\"https:\/\/www.rushlimbaugh.com\/daily\/author\/georgeeibnet-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Will Cord Cutting Kill CNN and MSNBC? - The Rush Limbaugh Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/","twitter_card":"summary","twitter_title":"Will Cord Cutting Kill CNN and MSNBC? - The Rush Limbaugh Show","twitter_description":"RUSH: You can hate the cable companies all you want, but there's another player here in how much it all costs, and that's the providers -- the content providers.","twitter_image":"https:\/\/admin.rushlimbaugh.com\/wp-content\/uploads\/2017\/03\/ESPN-Cut-333-b.jpg","twitter_misc":{"Written by":"George Prayias","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/admin.rushlimbaugh.com\/#website","url":"https:\/\/admin.rushlimbaugh.com\/","name":"The Rush Limbaugh Show","description":"Excellence In Broadcasting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/admin.rushlimbaugh.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#primaryimage","inLanguage":"en-US","url":"https:\/\/admin.rushlimbaugh.com\/wp-content\/uploads\/2017\/03\/ESPN-Cut-333-b.jpg","contentUrl":"https:\/\/admin.rushlimbaugh.com\/wp-content\/uploads\/2017\/03\/ESPN-Cut-333-b.jpg"},{"@type":"WebPage","@id":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#webpage","url":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/","name":"Will Cord Cutting Kill CNN and MSNBC? - The Rush Limbaugh Show","isPartOf":{"@id":"https:\/\/admin.rushlimbaugh.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#primaryimage"},"datePublished":"2017-03-29T19:10:00+00:00","dateModified":"2017-03-30T20:39:06+00:00","author":{"@id":"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349"},"breadcrumb":{"@id":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/admin.rushlimbaugh.com\/daily\/2017\/03\/29\/will-cord-cutting-kill-cnn-and-msnbc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rushlimbaugh.com\/"},{"@type":"ListItem","position":2,"name":"Will Cord Cutting Kill CNN and MSNBC?"}]},{"@type":"Person","@id":"https:\/\/admin.rushlimbaugh.com\/#\/schema\/person\/a2bc43fbe4b4e1ff4d1f092c6086a349","name":"George Prayias","image":{"@type":"ImageObject","@id":"https:\/\/admin.rushlimbaugh.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a43c262983f0228d5f474ce08e691cf9?s=96&d=mm&r=g","caption":"George Prayias"},"url":"https:\/\/www.rushlimbaugh.com\/daily\/author\/georgeeibnet-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/posts\/227346"}],"collection":[{"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/comments?post=227346"}],"version-history":[{"count":11,"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/posts\/227346\/revisions"}],"predecessor-version":[{"id":227614,"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/posts\/227346\/revisions\/227614"}],"wp:attachment":[{"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/media?parent=227346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/categories?post=227346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rushlimbaugh.com\/api\/wp\/v2\/tags?post=227346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}