{"id":26407,"date":"2007-08-01T01:01:01","date_gmt":"2011-05-19T05:10:20","guid":{"rendered":""},"modified":"2011-05-19T05:10:20","modified_gmt":"2011-05-19T05:10:20","slug":"murdoch_will_take_on_the_times3","status":"publish","type":"post","link":"https:\/\/www.rushlimbaugh.com\/daily\/2007\/08\/01\/murdoch_will_take_on_the_times3\/","title":{"rendered":"Murdoch Will Take on the Times"},"content":{"rendered":"
\n

RUSH: Chris in White Plains, thank you for waiting, and welcome to the EIB Network.<\/p>\n

CALLER: First, Rush, congratulations on the most wonderful — at least 15 years I\u2019ve been listening to you — 19 years you\u2019ve been around. Congratulations.<\/p>\n

RUSH: Thank you, sir, very much. I appreciate that.<\/p>\n

CALLER: And actually, this is a double fantastic day. Besides me getting on to you. Mr. Murdoch, I have heard, won his bid for the Dow Jones, which means that now with the Wall Street Journal in competition, we might be able to kiss the New York Times bye-bye.<\/p>\n

RUSH: Well, it\u2019s going to be a tough thing to do, but you are very, very shrewd, sir, in your assessment. I read this morning that in an interview in 2005, Rupert Murdoch was the asked about the New York Times, and he said, you know, the problem with the New York Times is not really the New York Times. It\u2019s the rest of the media. The rest of the media adopts the New York Times agenda. Whatever is on the front page of the New York Times is what television cable news networks decide is news — at least the networks, CBS, NBC, CBS, the liberal networks. The New York Times always was called ‘the paper of record.\u2019 Stories on the front page throughout the front section ,determine what the agenda is in the press. In fact, when I moved to Sacramento is the first time I learned this. When I moved to Sacramento in 1984 to begin the program there that eventually became this program, the news director out there — consultant, actually, who had hired me, was also consulting the station. I remember my first day there, he went strolling through the newsroom one morning, and all he found was the Los Angeles Times, the Sacramento Bee, and the San Francisco Chronicle. He blew up. He started shouting, ‘Where\u2019s the New York Times? You can\u2019t do news anymore without the New York Times!\u2019<\/p>\n

The newsroom had to have the New York Times because the New York Times set the agenda. So Murdoch was making this point. He said that means that there is a whole market out there for a different way to do news and treat news, and he started talk in this interview in 2005 about the Wall Street Journal having the infrastructure in place to do that. So you\u2019re very shrewd, sir. You may know more than you\u2019ve let on because I think one of the objectives that Murdoch has is to take on the New York Times as the paper of record. He\u2019s not going to tamper with the editorial page of the Wall Street Journal. I have no idea what he\u2019s going to do with the rest of the paper. He signed all these agreements with the Bancroft family. But what\u2019s that worth? He owns the paper. You\u2019re not going to buy something and say, ‘I\u2019m not going to run it the way I want to.\u2019 He\u2019s not going to spend $5 billion for that. He\u2019ll give it time. You know, the unions inside the Wall Street Journal are having a cow right now. The New York Times are having a cow. The rest of the Drive-Bys are having a cow. I\u2019ll give you some examples here as the program unfolds, some of the headlines, some of the stories. They\u2019re all worried what he\u2019s going to do to this venerable institution. Oh, no! How will he destroy it? And, of course, if these people were honest, if they really think he\u2019s going to destroy the Journal, they\u2019d be happy, wouldn\u2019t they? <\/p>\n

Isn\u2019t the news like any other business? Isn\u2019t it competitive? Aren\u2019t they losing circulation? Aren\u2019t they losing ad dollars? Wouldn\u2019t it be great for them if Murdoch came in and blew it and ran the Wall Street Journal into the ground? That\u2019s what they actually ought to be hoping for. What they\u2019re really afraid of is that he can come in, and this is just another chink in the once-existing monopoly that the left had. They are simply afraid of Rupert Murdoch because he\u2019s conservative for the most part, and he succeeds, and he\u2019s going to be stiff competition. You know, when you have a monopoly, you don\u2019t have to compete. When you have a monopoly, you can do whatever you want. You can sit around and not do anything. You can work two hours a day and do whatever you want to do. When there\u2019s nobody to compete with you, it doesn\u2019t matter. It\u2019s like the government. If the government provides a service, and if they\u2019re the only one that does, like they want to be with health care, like the Democrats do, where else are you going to go? When you have to stand in line, when you have to pay whatever they charge (even though it\u2019s ‘free\u2019) where else are you going to go, if there\u2019s no alternative? Same thing with the news business. <\/p>\n

If you\u2019ve got a monopoly, everything\u2019s cool, take your time. Take sure the Republicans never have more than 150 members in the House of Representatives. Give them a president now and then, but you can still manage them. All those days are gone now, and liberals from the Drive-By Media all the way into the hallowed halls of Congress and state legislatures are still atwitter over what\u2019s happened. Now, this Murdoch purchase of the Wall Street Journal with what I think is going to be a concerted attempt to replace the New York Times as the paper of record. By the way, he also acknowledged it\u2019s going to be expensive. He\u2019s going to have to have worldwide bureaus, journalists all over the world to pull this off. But I think he\u2019s got a grandiose idea. Plus he\u2019s got a new business channel starting on cable, Fox Business Channel, and he\u2019s going to brand that with the Wall Street Journal. They have a twelve-year exclusive deal CNBC, but hell, anything can be broken with enough money, or partner up with them. You know, what the hell? CNBC is going to be the primary competition of the Fox business channel. It\u2019s exciting and the Drive-Bys are all atwitter. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Is it not funny to look at the Drive-By Media reaction to Rupert Murdoch\u2019s purchase of the Wall Street Journal? You got liberal members of the Bancroft trust quit in disgust. Washington Post, front page headline: ‘Murdoch Seizes Wall St. Journal In $5 Billion Coup.\u2019 Let\u2019s see. New York Times: ‘Dow Jones Deal Gives Murdoch a Coveted Prize.\u2019 The Daily News: ‘Rupe Takes the Prize. Wall Street Journal Owner Selling Out to Peddler of Post.\u2019 (Laughing) The journalists at the Journal are demanding assurances. Assurances of what? The union will say, ‘Well, we\u2019re going to make sure that we get fair contracts here and union bargaining and so forth.\u2019 The Times also said that ‘the deal gives a larger voice in national affairs to an owner whose properties often mirror his own conservative politics.\u2019 As though the New York Times doesn\u2019t mirror the politics of that Little Pinch who runs the place now? They\u2019re just beside themselves. But as I pointed out earlier, if they really think Murdoch is going to destroy the paper in a competitive world, they would be happy about that, wouldn\u2019t they? They\u2019d be happy about it. New York Times, all these other papers, dropping circulation, dropping ad revenue. If they think Murdoch is going to destroy the thing, then fine, they should be happy about that. What it is, folks, is it\u2019s just more evidence that their monopoly is histoire, he\u2019s conservative, the Drive-Bys are liberal, and they are beside themselves. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: We go to Earlysville, Virginia, and this is Jackie.<\/p>\n

CALLER: Hi, Rush, dittos and congratulations on your 19 years.<\/p>\n

RUSH: Thank you. Thanks very much.<\/p>\n

CALLER: But I think you have a little way to go. My father worked for Dow Jones and the Wall Street Journal for 60 years.<\/p>\n

RUSH: What did he do?<\/p>\n

CALLER: Well, he started out as a messenger for the Journal. He delivered news items and so forth down to the various people around Wall Street, and when he retired in 1987, he was the executive editor of the Dow Jones News services.<\/p>\n

RUSH: Wow.<\/p>\n

CALLER: He did not graduate from high school, but he knew he could do it.<\/p>\n

RUSH: Awesome story. Love stories like that.<\/p>\n

CALLER: Tremendous story. And I have something else to tell you, though. He hated journalists, and he loved reporters. Journalists, he felt, were the elites, and the reporters reported the facts and they left the opinions out. And he couldn\u2019t stand the people who came out of journalism schools. He said I don\u2019t want any journalists working for me. I want reporters. And he was really suspicious about years ago, or not too many years ago when the Bancrofts took over —<\/p>\n

RUSH: No the Bancrofts have been there since 1902 or \u201903 —<\/p>\n

CALLER: Yeah, but I think there was some kind of a management change within there, and they started adding all the frills to the paper, they became almost like a USA Today.<\/p>\n

RUSH: Oh, you mean like what they\u2019re going to could you see Murdoch of doing?<\/p>\n

CALLER: Probably, but worse, I guess. Yeah. Anyway, he\u2019s probably rolling in his grave right now because they\u2019ve added the front page ad and all these five sections and all this color, and he just wanted news. He wanted to report the news to the people. He did like the Post. He thought they were editorially honest —<\/p>\n

RUSH: Which, the New York Post? And, let\u2019s see, I knew there was something else. Keep up the good work. I am a student at the EIB Institute. I live in Earlysville which is in Albemarle County in Virginia, and this is where Charlottesville is. I am just steeped in liberalism —<\/p>\n

RUSH: You are surrounded.<\/p>\n

CALLER: Oh, it\u2019s awful. But I always introduce myself as being a little to the right of Attila the Hun.<\/p>\n

RUSH: Wow.<\/p>\n

CALLER: And that kind of ends the conversation right there.<\/p>\n

RUSH: Well, that\u2019s great to know that you\u2019re in the audience. And thanks so much. It\u2019s a great, great story about your dad. All businesses change. Everything changes. Some people resist it because of tradition. Others resist it because change is new, and new is hard. But everything has to change. The old gray lady started printing pictures in color, and then they\u2019ve all migrated to the Internet now. So your dad was a traditionalist and a holdout, but at some point everything is going to be reworked, redesigned, because there\u2019s competition, and the American public change, and that\u2019s the reason people who do business with the American public have to try to stay at least where the public is, or maybe if they\u2019re fortunate, a step ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"

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