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<\/p>\nRUSH: Somebody asked, “Would you elaborate on your point that American corporations are misjudging the American mainstream?” I\u2019ve always said that if you want to know America, watch advertising because the people responsible for creating advertising campaigns have to nail it. If they\u2019re trying to sell a product or service, they gotta reach as many people as persuasively as possible, meaning you gotta do all kinds of market research to find out who your audience for your product is and how best to reach them, what\u2019s best going to really hit them emotionally.<\/p>\n
And ever since Twitter and social media, I think — and I\u2019ll elaborate, but not now \u2019cause there\u2019s some things I want to add to this. I really think that Twitter is causing a lot of formerly clever and adept people to totally screw up. It\u2019s not just advertisers and advertising agents. I think it\u2019s the Drive-By Media.<\/p>\n
<\/p>\n
I think Twitter has skewered the ability of a lot of people to figure out who this country is. It isn\u2019t Twitter. Twitter does not come close to representing a majority thought in this country in practically anything, except maybe, maybe the most inane, banal pop culture stuff. But on serious political issues, Twitter — journalists have relied on Twitter as a stand-in for public opinion. And I think a lot of corporate marketers who don\u2019t do their own market research are doing the same thing.<\/p>\n
And the result is that you get really banal advertising of the Super Bowl yesterday that most people don\u2019t recognize. What\u2019s the point? Why is that gonna make me want to buy whatever it was that was being advertised? To prove my point, I can\u2019t remember a single product that was advertised. Sitting here right now there\u2019s nothing that made an impression. I can\u2019t remember a single product. Up. Sorry. Turkish Airlines.<\/p>\n
And you know why I remember Turkish Airlines? Because I didn\u2019t know that it flies to more cities than any other airline in the world. I\u2019d never heard of Turkish Airlines until yesterday. I\u2019ll expand this because I think it\u2019s also creating a bunch of really messed up television shows.<\/p>\n
You can\u2019t turn on a television, you can\u2019t turn on a network or a TV in prime time without seeing the focus on the characters, their lives as incomparable, unending suffering. And I don\u2019t mean the suffering of — it\u2019s psychological suffering. And it\u2019s as though a majority of America is suffering and in great pain and crisis over things that are not specifically named.<\/p>\n
And then yet a mainstream journalist goes to a Trump rally and finds joy and finds happiness. You know what happens at a Trump rally? You find normalcy. And somehow normalcy has been rejected because it\u2019s not politically correct or it\u2019s not cool. If you\u2019re not suffering and if you don\u2019t recognize suffering, then why, you don\u2019t care and you have no compassion and you have no empathy.<\/p>\n
Suffering is unavoidable, but it\u2019s not something you want to make a permanent aspect of your life, your attitude. And yet this is how it\u2019s been portrayed.<\/p>\n","protected":false},"excerpt":{"rendered":"
RUSH: You can't turn on a television, you can't turn on a network or a TV in prime time without seeing the focus on the characters, their lives as incomparable, unending suffering. <\/p>\n","protected":false},"author":49,"featured_media":327369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[12,1],"tags":[],"yoast_head":"\n