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<\/p>\nRUSH: I mentioned earlier, you know, the NFL — I really believe that Donald Trump — and I\u2019m not pandering here — I think Trump did the NFL one of the biggest favors that it\u2019s ever been done by calling out these people, the players who were kneeling and disrespecting the flag. Here\u2019s another great example. The NFL can\u2019t possibly believe, could not possibly have believed that its number-one demographic didn\u2019t like America, could it? It couldn\u2019t possibly believe its number-one demographic would love and appreciate disrespecting the flag? That can\u2019t be the case, right? We don\u2019t know.<\/p>\n
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But it was clear the NFL did not want to take any action against that when Kaepernick, Colin Kaepernick got that ball rolling. And one of the reasons why is that 75% of the players in the NFL are African-American, it\u2019s assumed that their political attitudes would be the same as Kaepernick and you don\u2019t want to tick off the players. If the players don\u2019t play, then you don\u2019t have a league, and you don\u2019t have television rights, and you don\u2019t have money.<\/p>\n
But the NFL audience, the people that watch the game, that make the TV rights fees be possible, that patronize all those sponsors, you know the drill. The league couldn\u2019t possibly have believed that that\u2019s what the largest segment of its audience wanted, and of course it knew it wasn\u2019t because what happened after that Kaepernick thing began, the TV ratings began to nosedive.<\/p>\n
And who came in and saved the day? Trump, by calling it out, by doing what the NFL probably wanted to do but just couldn\u2019t bring itself to do. It could not go after its own employees. It could not go after the people that it elevated to star status, the players. So Trump does it. And in the process, the people that were kneeling and disrespecting the flag got called out, and they stopped. And as those protests stopped, viewership began to rise, people began to pay more attention. I mean, the attendance at stadiums was really crashing. That\u2019s on the way back, still got some room to go on that.<\/p>\n
But my point here is that in the pregame show last night the NFL, which has most of its media still ticked off that Colin Kaepernick can\u2019t get a job, that somehow the media, something\u2019s wrong with the NFL for not hiring the guy that kneels. And, by the way, who lied about it. He said his problem was not with America, with the flag, it was racist cops. But it is with America. It was with the flag. He made it abundantly clear and the NFL went out of its way to give him a workout.<\/p>\n
He blew that sky-high, does not want to give up this pedestal he\u2019s on, that Nike has helped put him on, that gave rise and birth to the Stand Up for Betsy Ross campaign<\/a>, which then resulted in $5 million being donated to Tunnel to Towers<\/a>. So in what has come full circle, the NFL in its pregame last night does a three minute devotional to the American flag. Well, to many of us it was direct, but to others it was kind of an indirect slap at all the people that got this started.<\/p>\n And in this instance, this is somebody realizing who the NFL primary demographic audience is. And I\u2019m telling you again, I think corporate America is blowing this. Not all of them, of course, but some of these TV ads that ran in the Super Bowl last night literally made no sense. And I\u2019m not that old and I\u2019m not that generationally outside of the norm.<\/p>\n And I think it\u2019s Twitter and social media that\u2019s causing everybody to make a grand mistake, big mistake over what this country is, who lives here, what the majority thinking is, what our cultural values are. You can see it from the advertising last night.<\/p>\n But in this pregame show on Fox, they aired a video honoring the flag, Johnny Cash singing A Ragged Old Flag, medal of honor recipient Kyle Carpenter. This was a full-fledged, unabashed, 1,000 percent support for the flag, for the country, for the American military, for the people that defend the flag, who\u2019ve lost their lives defending the flag.<\/p>\n In just three years this is a major, major political victory. I don\u2019t want to say that too loud \u2019cause I\u2019m not trying to rub people\u2019s noses in it. I\u2019m not doing nah-nah-nah-nah-nah. I\u2019m simply pointing out an evolution here that continues as part of the Trump presidency that is focusing people on the decency and the greatness and the goodness and the exceptionalism of America rather than having that focus be on whatever these mindless complaints are about America\u2019s forever tainted, it\u2019s unjust and it\u2019s immoral. People don\u2019t want to hear that. It\u2019s not how you reach a majority of the people this country, and the NFL has figured it out. And here\u2019s just a half minute of that ceremony last night.<\/p>\n![\"\"](\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2019\/12\/APP-120619-Betsy-Ross-BLUE-LOGO.jpg\"){kind=logo}
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