{"id":3530,"date":"2016-04-29T17:59:25","date_gmt":"2016-04-29T17:59:25","guid":{"rendered":""},"modified":"2016-04-29T17:59:25","modified_gmt":"2016-04-29T17:59:25","slug":"cruz_trump_and_the_media","status":"publish","type":"post","link":"https:\/\/www.rushlimbaugh.com\/daily\/2016\/04\/29\/cruz_trump_and_the_media\/","title":{"rendered":"Cruz, Trump and the Media"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: Patty Naugatuck, Connecticut. Great to have you, I\u2019m really glad you waited, and hello.<\/p>\n

CALLER: Oh, thank you so much for taking my call. I\u2019m so glad I got in to talk to you about this, because I\u2019ve been observing the election, and my perception is this, sir. I think this election, the strategy used against Senator Cruz has been by his opponents, has been one of three things. And the first one actually is the composition of smear. So this way we redefine his character, we take away the character of him, and he\u2019s now Lying Ted. He is no longer trusted, and they use this over and over again and they keep repeating it. <\/p>\n

<\/a>And the second thing they do is they create faux perceptions. Every single win that Senator Cruz has gotten has either been rigged or stolen. And he creates this perception so that everything that Senator Cruz does, including the landslide victories that were used in the last election you talked about, that, if you state something, the opponent is actually going to take away. They actually had a landslide win, but the perception now with the change of language has been the distortion and actually we\u2019re gonna lose with the shutdown. The shutdown did not lead to a loss; it led to a landslide victory. Senator Cruz\u2019s engineering of his ground game and his air game and his plans for years should have been his brilliance, his intellect, and what he\u2019s going to do for us as a leader. Instead it\u2019s being that he stole it from us. It diminishes the value of the win. The third thing they do is induce fear.<\/p>\n

RUSH: Wait, wait, wait. Just don\u2019t lose your place, but who is “they”?<\/p>\n

CALLER: Okay, the “they” could be this. First this is Donald Trump. He creates the smear, he creates the faux perception, and the third thing he does is he induces fear. With a Republican candidate — or the Republican, Mr. Boehner, what he actually does is he\u2019s trying to smear him, but he\u2019s also trying to distort the perception that the shutdown led to loss. And, in fact, the shutdown led to victory because he stood up for his principals, for the people, and instead of losing, they won. They just have to whisper the word “shutdown” and they want the perception to be lose. When in fact shutdown associated with principles and doing what the voters said you would do, the people would support you more.<\/p>\n

RUSH: Right. Okay so the “they” is Trump and the Republican establishment?<\/p>\n

CALLER: Yes, sir.<\/p>\n

RUSH: And the media, have to throw the media in with those two.<\/p>\n

CALLER: Hm-hm and the third thing that they do is induce fear. Donald Trump uses this over and over again. He\u2019s going to use Senator Cruz and if they go to the election, he is convincing people by intimidation, talking about maybe riots in the streets, induce fear, there\u2019s been discussion of calling delegates and threatening, it induces fear to use the leverage to change people\u2019s votes. So by inducing fear, again, we change votes. So what we do is we smear, create faux perceptions, and intimidate to have the chosen results. This way if we destroy Senator Cruz\u2019s character, who has been principled, who is trusted, we diminish him, that he\u2019s distorting, he\u2019s stealing things, that he\u2019s Lyin\u2019 Ted, we now have changed and redefined Senator Cruz.<\/p>\n

RUSH: Well, you\u2019re right about that and it\u2019s profound, if there\u2019s anybody who is, you know the phrase “clean and pure as the wind-driven snow,” it\u2019s Cruz.<\/line><\/p>\n

CALLER: Yes.<\/p>\n

RUSH: If there\u2019s anybody who is morally — I don\u2019t want to use the word “superior,” but he\u2019s got an unquestioned character.<\/p>\n

CALLER: Yes.<\/p>\n

RUSH: And they have been, the proverbial “they.”<\/p>\n

CALLER: If you say a big enough lie over and over again —<\/p>\n

RUSH: What would you do? Look, this is what happens to conservatives, be it Cruz or if it\u2019s just Democrats versus Republicans, this is what they do to Republicans as well.<\/p>\n

CALLER: Yes. Exactly.<\/p>\n

RUSH: Okay, so they\u2019ve done it. What\u2019s Cruz\u2019s recourse, if you think he has one?<\/p>\n

CALLER: Point out the strategy, point out the plan, identify the factors, and use it to benefit yourself, that he is not the liar. In fact, he\u2019s being smeared to be a liar, when in fact he isn\u2019t a liar. He\u2019s actually trusted.<\/p>\n

RUSH: I know, it\u2019s dicey. We\u2019re back to square one. You want somebody to fight back against the smears, and he\u2019s not. Satisfactorily to you, anyway. And who, by the way, who owns that one? Trump is now known as the fighter. It\u2019s amazing. But I have one observation. <\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: What a great call we just had. You talk about a woman that was able to A, B, C, D, one, two, three, four explain exactly what\u2019s happened to Ted Cruz. It\u2019s the same lament, I mean, if it\u2019s not about Cruz, in her case it\u2019s accurate to say what\u2019s been done, the things that have been done to change the perception of Ted Cruz, but are not those the same things that are used to change the perception of Republicans at large outside of presidential races. I mean, exactly what has been done to Cruz is exactly what the media and Democrats do to Republicans every day just in a normal political sense outside of this campaign. <\/p>\n

And I don\u2019t know that anybody\u2019s come up with a response for it. The Republicans clearly don\u2019t have a response for it. That\u2019s one of the many reasons why Trump is where he is. Trump, although, you know, you could argue whether or not there have been similar efforts to change the perception of Trump. But he\u2019s been the guy that has actually taken it back to the media, taken it back to the Democrats in many ways, in ways that Republicans don\u2019t do, and this is one of the primary reasons that Trump has the support that he does. That\u2019s no revelation; I\u2019m sure you all know this. <\/line><\/p>\n

But what\u2019s Cruz to do about it? Everything the caller said is right, everything. But for Cruz — and I asked her, so what\u2019s the recourse? She said Cruz has got to go out and start telling people that this is what\u2019s happened. Well, I know that\u2019s the instinctive thing to do, but actually think about that, envision a press conference this afternoon or tomorrow or whatever with Ted Cruz detailing all of these things as a means of correcting the record, explaining who he really is, how would it be perceived? Yeah, it would be perceived as, well, I don\u2019t know about “whining” but it would certainly make Cruz appear defensive about it. <\/p>\n

So the candidate can\u2019t do it, in many cases the target of this kind of attack can\u2019t do it. But there has to be a way to do it. Again, I use Trump as an example of how it\u2019s been done, but Trump is not subject to the same litany of complaints that the media and the left throw at Republicans and conservatives day after day after day. Trump\u2019s getting hit, don\u2019t misunderstand. I\u2019m not saying he\u2019s not getting hit. He\u2019s being criticized, but in the different ways. <\/p>\n

But what Trump does — and I\u2019m just using this as an object lesson — what Trump does is either get a head start on it, get out in front of it, or just fire back at the people who were gonna hit him before they do or right after they do, that seems to be his modus operandi. You hit him and it\u2019s over. He\u2019s gonna come back at you with 10 times what you hit him with. <\/p>\n

Now, the caller that we had — this is gonna get me in trouble here. Imagine if that caller were on television every day as a Cruz surrogate. Trump has his surrogates out there, and Cruz has his, too. Imagine if that caller were out there every day doing that. It would have some impact. I don\u2019t know how overwhelming the success would be, but it clearly would have some impact. But there have to be ways to refute these kinds of things. <\/p>\n

Snerdley is saying shouting at me in my ear, “Ad campaigns, ad campaigns.” Yeah, I guess. They have to be well done and really, really, well, targeted. Could end up being very expensive. <\/p>\n

I want to go back — it\u2019s related to this, I kind of glossed over it or spoke quickly about it. Campbell Brown, former NBC anchor<\/a>, Today show, reporter, anchor at CNN, who is now — I don\u2019t know what she\u2019s doing now. Does she do documentaries? She occasionally shows up, you know, once a quarter, does something, but she either wrote or was someplace and spoke of her massive disappointment in the media, the mainstream media, and how they have totally sold out to Trump and how they have squandered everything they are. <\/line><\/p>\n

They have basically stopped being the media. She\u2019s right about a lot of things, and it is noteworthy because you know as well as I do there are many, many Republicans and conservatives who hate things — put this way — who consider the media to be as big an opponent as any Democrat is. We have two opponents. We have a Democrat Party and the media, which is always on the Democrat side. It\u2019s the equivalent of having the referees in the game all on one side and we have two opponents on every issue every day, everything that comes up. <\/p>\n

Campbell Brown likes that arrangement. But what has happened in the Trump campaign, from cable networks to newspapers to internet websites, you name it, but primarily television was her focus. By the media actually going wall-to-wall on Trump rallies, covering Trump rallies with no reporter, not reporting on the rallies, but just giving the whole hour or whatever it is, hour and a half to Trump, and then going back to the studio where anchors then discuss what they just saw and marvel at it and praise it here and there, or question some of it. <\/p>\n

But the point is that the media has ceased their primary objective of destroying Republicans when it comes to Trump. And instead they\u2019re propping him up. And the reason they are doing it is the media landscape is changing so fast. It\u2019s becoming so compartmentalized, it\u2019s becoming so niche that attracting massive, big audiences anymore is not possible because there\u2019s just too much competition. There are too many places people can go for news, their Facebook feed for many people is their primary news source, for example. But you can now stream whatever you want on your phone or your iPad.<\/p>\n

You can get news in any way, shape manner or form. The network television guys and the cable news guys don\u2019t own it anymore and, as such, they\u2019ve suffered massive audience erosion — Fox News excluded here — and massive financial drain. So what has happened, they have found gold in Trump. Trump attracts and holds an audience like they can\u2019t. <\/p>\n

Nobody will watch an hour of Wolf Blitzer, but if Wolf Blitzer is giving over his hour to a Trump rally, they\u2019ll watch it. And it\u2019s reflected in the ratings and it\u2019s reflected in advertising revenue, but — and this is Campbell Brown\u2019s point — more importantly, the news media themselves love it because where they work now has audience again. <\/p>\n

So they now know that eyeballs are watching them, and they\u2019re doing it, and it\u2019s happening because they\u2019re carrying Trump, and so the beast feeds on itself. And if Trump is the reason for say, a cable news revival or a particular network revival, then more Trump is what we want. And then more Trump after that. <\/p>\n

And you can\u2019t, to continue the theory, you can\u2019t destroy the Trumpster because that destroys what has become your new cash cow. That will destroy what has become the new magnet that you have that attracts eyeballs to your network that otherwise very few people watch anymore. <\/line><\/p>\n

The traditional wisdom, conventional wisdom is that after conventions, when both parties have their nominees chosen, that the media will then revert to norm and become a 100% lapdog for the Democrat. And some people are thinking, if Trump\u2019s the nominee, that\u2019s not gonna happen this year, and if it doesn\u2019t, it is monumental. <\/p>\n

If during the general campaign, I guarantee you, with all of these polls that people are taking on, Trump disapproval versus approval, Trump versus Hillary in this, nobody\u2019s factoring this media phenomenon into it. <\/p>\n

What if, just as a little hypothetical game here, what if the media continues covering Trump the way they are now, if he\u2019s the nominee, what if they don\u2019t ever revert to the normal position of destroying the Republican nominee? Because they can\u2019t, because they don\u2019t want to, because they\u2019re newly relevant again, their networks are earning money again. Their networks and their shows have audience again. <\/p>\n

Trump has become so important, this explains while they\u2019ll let him phone in a Sunday show where everybody else has to show up on camera. But Trump can phone in. Whatever Trump wants, Trump gets, whenever Trump wants it, Trump gets. And Campbell Brown\u2019s fear is that when the general election finally comes, this isn\u2019t gonna change because they like too much this Trump phenomenon, they\u2019re benefiting from it way too much. But they will not want Trump harmed, they will not want Trump destroyed, because, in doing so, they will essentially end the halcyon days that they are experiencing now. <\/p>\n

And Campbell Brown as a legitimate, quote, unquote, real journalist is appalled by all this. The way they ought to be doing this, Trump does a rally, then you have your reporter go on for a stand-up afterward to talk about what a reprobate SOB Trump was, how mean he is, how he insulted people. Where is the reporting, she\u2019s asking.<\/p>\n

Where\u2019s the reporting? Where are our media people telling people what to think of what they just saw? They\u2019re not doing it, she says. We are not telling people what they should think of what they just saw Trump do. We\u2019re letting Trump define it all. We in the media are giving up too much power, she says, we have the power to tell people what to think of what they just saw, but when it comes to Trump, we\u2019re not doing that anymore. We\u2019re letting Trump define it all. <\/p>\n

She sees the end of media as everybody\u2019s known it. Now, that\u2019s a little bit of an exaggeration because of the panic that has set in. But if it were to manifest itself that way in a general campaign, I guarantee you nobody\u2019s factoring that kind of role for the media in whatever polling they\u2019re doing, general election matchup poll that they\u2019re doing. <\/p>\n

But if the media, for example, is not on a daily basis telling their audience how rotten a guy Trump is, what a liar is, how he hates women, what a racist he is, you know, the usual things they say about Republicans, if they\u2019re not doing that with Trump, well, then Hillary has lost over half of herself arsenal. Because the media is who shapes these perceptions of Republicans. <\/line><\/p>\n

The Democrat candidates get to add on to it, but they don\u2019t have to take the lead; the media has always done it. Our caller talking about the perceptions that have been created of Cruz that are not true, that\u2019s what the media does to Republicans in the normal political day. They\u2019re not doing it to Trump, and if it continues, Hillary\u2019s gonna have to do it herself. <\/p>\n

So I think it just adds up to how much is unknown and therefore unpredictable about what the future holds. It\u2019s hard to believe that even Trump is going to, after decades and decades, redefine or neuter or forever change the role of media in politics. But some of them fear it. Some of the Drive-By people are deathly afraid that it is gonna happen, so it\u2019s interesting to factor it in.<\/p>\n

BREAK TRANSCRIPT<\/p>\n

RUSH: Campbell Brown is married to Dan Senor, not Jay Carney. That\u2019s Claire Shipman that\u2019s married to Jay Carney. It\u2019s all incestuous there. Dan Senor was the spokesman for Paul Bremer who ran the Green Zone in Iraq after we had kicked Saddam out of the place way, way back in the early to mid-2000. Her piece ran in Politico, the piece that I\u2019m referencing here. <\/p>\n","protected":false},"excerpt":{"rendered":"

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