{"id":5148,"date":"2015-10-14T18:14:20","date_gmt":"2015-10-14T18:14:20","guid":{"rendered":""},"modified":"2015-10-14T18:14:20","modified_gmt":"2015-10-14T18:14:20","slug":"is_this_election_really_drawing_record_interest","status":"publish","type":"post","link":"https:\/\/www.rushlimbaugh.com\/daily\/2015\/10\/14\/is_this_election_really_drawing_record_interest\/","title":{"rendered":"Is This Election Really Drawing Record Interest?"},"content":{"rendered":"

\"Listen<\/a><\/p>\n

RUSH: No, no, no, I\u2019m just telling you, and I have not said this enough, I can\u2019t claim this is a See, I Told You So. I have been suspicious of the reporting that these political debates are historically high, the ratings are historically high. I\u2019ve just been very suspicious of this. And you look around at everything that seemingly has been corrupted, all of the institutions and traditions that you used to be able to count on to one degree or another, you have doubts about \u2019em all now. <\/p>\n

Anyway, welcome back. Happy to have you, folks; 800-282-2882 is the phone number. The e-mail address is ElRushbo@eibnet.com. <\/p>\n

So they got CNN, they\u2019re bragging now, 15.9, almost 16 million people watched the debate last night. It\u2019s the most-watched debate ever on CNN. Wait a minute. Is that even including the Republican debate they hosted? I mentioned there\u2019s a story that\u2019s actually on the CNN Money website about Nielsen and how they\u2019ve changed their calculations, the way they measure viewership. It used to be whatever you watched on TV, that was it, that\u2019s what they measured and they had the little black boxes. A thousand people\u2019s homes had these boxes, and from that they made projections. <\/line><\/p>\n

Well, now they\u2019ve had to add streamers, people that watch on their devices, cell phones and their tablets and so forth. And from reading this story it appears that what Nielsen is doing is adding TV viewers and streamers, which I\u2019m suspicious of, \u2019cause I don\u2019t think people are doing both. You\u2019re either streaming or you\u2019re watching on TV but you\u2019re not doing both at the same time. But they\u2019re adding these things together, and look, even they admit that they\u2019re not sure anymore who\u2019s watching what. <\/p>\n

But let\u2019s take a look at last night\u2019s debate. Would somebody explain to me, what was it last night, what was so compelling and exciting, 16 million people tuned in? (interruption) You think that\u2019s enough? You think all of the news about Hillary and the e-mail scandal coupled with how well Bernie Sanders is doing, you think that created enough curiosity and tune-in factor for people to tune in to see just was what gonna happen to Hillary Clinton or what she was gonna do? <\/p>\n

Now, what about the Fox debates? Help me out. What was the first number, the Fox — what was the number, 25 million people? Okay, that was credited to Trump and the party in general, and we were told that the interest in it was so high because there\u2019s so many people on the Republican side so upset with what\u2019s happening in the country, and there were 16 people, and they wanted to tune in. Twenty-five million people is a lot of people and these debates are two and three hours on cable. And, frankly, there\u2019s much better programming out there. I mean, just in terms of entertainment value, there\u2019s much better programming out there than these debates are, that are not drawing anywhere near 15 million or 25 million people. <\/line><\/p>\n

Now, you may disagree. Maybe these debates have been exciting and exciting enough to some people to warrant these numbers. I read this story from Nielsen, they\u2019re just not confident here of what they\u2019re doing. I\u2019ll give an example. “A TV show can be wildly popular online, inspiring binge-watching marathons and feverish Twitter chatter, but it\u2019s still the number of people turning in via a regular television set that are counted most by networks.<\/p>\n

“In a sign of our increasingly connected age, the Nielsen Company will finally add streaming viewers to its influential ratings of who\u2019s watching what on TV. The new ratings will collect data on people who watch their sitcoms, dramas and crime procedurals on computer, tablet and smartphone screens. Nielsen first announced it was testing programs to track streaming viewers in April. In mid-November, it will release a software development kit that clients can use to figure out who\u2019s tuning in online.”<\/p>\n

Software development kit, otherwise known as an SDK. And that means that Nielsen\u2019s gonna give its APIs to some developers so that they can incorporate the Nielsen APIs into their own software to try to come up with some sample of what Nielsen\u2019s reporting. <\/p>\n

“Nielsen ratings are used to figure out how many people are watching a show and the demographics of the overall audience. Networks use those numbers to determine how much to charge for ads,” blah, blah, blah, blah, blah, blah, blah, blah. “Television sets are still the primary way people watch TV, but online viewers are growing fast. They stream shows to non-TV screens, such as computers, tablets and smartphones. Their viewing habits are different, too.”<\/line><\/p>\n

We\u2019ve gotta add the TiVo viewers, the DVRs, we gotta add streamers and now people watching TV. And what we\u2019re doing, we\u2019re adding. We\u2019re not subtracting. We\u2019re not counting the streamer as a former TV viewer, although I have to tell you what I did last night. I was so ticked off I had to watch this thing, so you know what I did? I fired up my iPad and I put “watch TBS,” I got the TBS app and I watched the Mets-Dodgers game on my iPad. It was right next to me on the sofa, and I had one eye on that, and I had no audio on that. Who needs audio for a baseball game? I had audio on the debate, and I\u2019m going back and forth. And if something happened in the baseball game I hit pause on the debate, waited for what happened in the baseball game to play out, then went back and resumed the debate. <\/p>\n

So I was doing both last night. I was. I was streaming the baseball game and rather than going back and forth on my TV I had \u2019em both on at the same time. No, I don\u2019t have two screens side by side because my screen is so big that to put another screen in there would totally take over the room, and that\u2019d be just too big. So, anyway, I was doing both. I don\u2019t know if TBS is gonna get credit for my streaming. And, remember, I\u2019m watching the debate under duress. In other words, it was an obligation. It was a job, something I had to do. And I did it. <\/line><\/p>\n

But, anyway, you know, 25 million, I don\u2019t know. Something about me, can I really believe 16 or 15 million people breathlessly, excitedly tuned in to CNN last night to see what? Maybe it\u2019s true. Maybe there is all of this pent-up excitement about the upcoming election and our electoral process. I don\u2019t say that\u2019s good or bad. You know, I\u2019m not one of these people that wrings my hands over the fact that a number of people don\u2019t vote. Fine, the people that don\u2019t vote means they don\u2019t care so leave \u2019em out of the mix anyway, is my attitude about it. <\/p>\n","protected":false},"excerpt":{"rendered":"

RUSH: No, no, no, I\u2019m just telling you, and I have not said this enough, I can\u2019t claim this is a See, I Told You So. I have been suspicious of the reporting that these political debates are historically high, the ratings are historically high. I\u2019ve just been very suspicious of this. And you look […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"categories":[],"tags":[],"yoast_head":"\nIs This Election Really Drawing Record Interest? - The Rush Limbaugh Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rushlimbaugh.com\/daily\/2015\/10\/14\/is_this_election_really_drawing_record_interest\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Is This Election Really Drawing Record Interest? - The Rush Limbaugh Show\" \/>\n<meta name=\"twitter:description\" content=\"RUSH: No, no, no, I\u2019m just telling you, and I have not said this enough, I can\u2019t claim this is a See, I Told You So. 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