{"id":395,"date":"2015-08-09T16:05:51","date_gmt":"2015-08-09T20:05:51","guid":{"rendered":"http:\/\/rushlimbaugh.com\/?post_type=project&#038;p=395"},"modified":"2015-08-26T00:10:26","modified_gmt":"2015-08-26T04:10:26","slug":"tech-tips-text-2","status":"publish","type":"project","link":"https:\/\/www.rushlimbaugh.com\/project\/tech-tips-text-2\/","title":{"rendered":"Apple Has a New App Coming"},"content":{"rendered":"<p>[et_pb_section fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; background_color=&#8221;#000000&#8243; custom_css_main_element=&#8221;margin-top: 1px;&#8221;][et_pb_fullwidth_code admin_label=&#8221;Fullwidth Code&#8221;]<\/p>\n\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS69ddfa4a16f42\" class=\"master-slider-parent ms-parent-id-16\"  >\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS69ddfa4a16f42\" class=\"master-slider ms-skin-default\" >\n\t\t\t\t \t\t\t\t \n\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  style=\"background-color:#000000;\" >\n\n\t\t\t\t\t<img  class=\"ms-layer\" src=\"https:\/\/www.rushlimbaugh.com\/wp-content\/plugins\/masterslider\/public\/assets\/css\/blank.gif\" data-src=\"https:\/\/www.rushlimbaugh.com\/wp-content\/uploads\/2015\/08\/RushTechHeader41.jpg\" alt=\"\" style=\"\"  data-effect=\"t(true,150,n,n,n,n,n,n,n,n,n,n,n,n,n)\"   data-ease=\"easeOutQuint\"        data-type=\"image\"          data-offset-x=\"0\" data-offset-y=\"0\" data-origin=\"tl\"  \/>\n\n\t\t\t\t\t<a  href=\"http:\/\/moonlightcreator.com\/rush1\/\" target=\"_self\" class=\"ms-layer ms-btn ms-btn-round ms-btn-n msp-preset-btn-160\"    data-ease=\"easeOutQuint\"        data-type=\"button\"        data-offset-x=\"29\" data-offset-y=\"0\" data-origin=\"tl\"     >\nBack to Home<\/a>\n\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t( window.MSReady = window.MSReady || [] ).push( function( $ ) {\n\n\t\t\t\"use strict\";\n\t\t\tvar masterslider_6f42 = new MasterSlider();\n\n\t\t\t\/\/ slider controls\n\t\t\t\/\/ slider setup\n\t\t\tmasterslider_6f42.setup(\"MS69ddfa4a16f42\", {\n\t\t\t\twidth           : 1280,\n\t\t\t\theight          : 510,\n\t\t\t\tminHeight       : 0,\n\t\t\t\tspace           : 0,\n\t\t\t\tstart           : 1,\n\t\t\t\tgrabCursor      : false,\n\t\t\t\tswipe           : false,\n\t\t\t\tmouse           : false,\n\t\t\t\tkeyboard        : false,\n\t\t\t\tlayout          : \"fullwidth\",\n\t\t\t\twheel           : false,\n\t\t\t\tautoplay        : false,\n                instantStartLayers:false,\n\t\t\t\tmobileBGVideo:false,\n\t\t\t\tloop            : false,\n\t\t\t\tshuffle         : false,\n\t\t\t\tpreload         : 0,\n\t\t\t\theightLimit     : true,\n\t\t\t\tautoHeight      : false,\n\t\t\t\tsmoothHeight    : true,\n\t\t\t\tendPause        : false,\n\t\t\t\toverPause       : true,\n\t\t\t\tfillMode        : \"fill\",\n\t\t\t\tcenterControls  : true,\n\t\t\t\tstartOnAppear   : false,\n\t\t\t\tlayersMode      : \"center\",\n\t\t\t\tautofillTarget  : \"\",\n\t\t\t\thideLayers      : false,\n\t\t\t\tfullscreenMargin: 0,\n\t\t\t\tspeed           : 40,\n\t\t\t\tdir             : \"h\",\n\t\t\t\tresponsive      : true,\n\t\t\t\ttabletWidth     : 768,\n\t\t\t\ttabletHeight    : null,\n\t\t\t\tphoneWidth      : 480,\n\t\t\t\tphoneHeight    : null,\n\t\t\t\tsizingReference : window,\n\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\tview            : \"basic\"\n\t\t\t});\n\n\t\t\t\n\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\twindow.masterslider_instances.push( masterslider_6f42 );\n\t\t});\n\t\t<\/script>\n\n\n<p>[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_title admin_label=&#8221;Post Title&#8221; title=&#8221;on&#8221; meta=&#8221;on&#8221; author=&#8221;off&#8221; date=&#8221;on&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; featured_placement=&#8221;below&#8221; parallax_effect=&#8221;on&#8221; parallax_method=&#8221;on&#8221; text_orientation=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_background=&#8221;off&#8221; text_bg_color=&#8221;rgba(255,255,255,0.9)&#8221; module_bg_color=&#8221;rgba(255,255,255,0)&#8221; title_all_caps=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; title_font_size=&#8221;33px&#8221;]<\/p>\n<p>[\/et_pb_post_title][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>There\u2019s a new app coming. Apple has a new app coming on their iOS devices, the iPhone and the iPad, and it\u2019s called News.\u00a0 Have you ever heard of the app Flipboard? (interruption) You never have.\u00a0 Well, Flipboard is a news app, and they have any number of them.\u00a0 And they create magazine-looking news stories based on the usual suspects: ABC, NBC, NBC, the tech blogs.\u00a0 So it\u2019s just a different way of getting your news in one place.\u00a0 Well, Apple announced they\u2019re gonna do their own news app.\u00a0 Now, wait. Wait just a second.<\/p>\n<p>When I saw this I said, <a href=\"http:\/\/drudgereport.com\/\" target=\"_blank\">&#8220;They need to hire Matt Drudge,&#8221;<\/a> because their news app is an aggregator.\u00a0 Flipboard is an aggregator.\u00a0 It\u2019s one place you go to read the latest from the Washington Post, the New Yorker.\u00a0 You can select the sources that you want at Flipboard or Zune or any of these other apps, I think there\u2019s two or three of them.\u00a0 Apple is gonna do their own.<\/p>\n<p><img id=\"eZObject_106984\" class=\"img_middle aligncenter\" src=\"http:\/\/www.rushimg.com\/cimages\/\/media\/images\/drudge-devices-2\/1387611-1-eng-GB\/drudge-devices-2.jpg\" alt=\"\" \/><\/p>\n<p>Now, yesterday Apple posted job openings.\u00a0 They are actually going to hire human beings to put together this news app every day, 24 hours a day, seven days a week, 365.\u00a0 They have posted ads for journalists and the requirements are, certain degree, certain level of degree, education, from accredited J-schools.\u00a0 It\u2019s just gonna be the New York Times all over again.\u00a0 It\u2019s gonna be, pick your poison. It\u2019s gonna be left-wing news. It\u2019s gonna be standard, ordinary, mainstream, whatever you want to call it, Drive-By Media. It\u2019s gonna be curated by human beings, put together by human beings, and they\u2019re gonna hire journalists, which, Apple\u2019s culture is liberal, too, so you know what it\u2019s gonna be.<\/p>\n<p>The app doesn\u2019t cost anything. It\u2019s part of the operating system, it\u2019s baked in. You don\u2019t have to use it if you don\u2019t want to, it\u2019s optional, but what separates it from all the others, all the others are put together by algorithm.\u00a0 Flipboard, which is what this is being compared to more than anything else, uses algorithm.\u00a0 They got people working there, but it\u2019s algorithms and code that produce the content that you select from the sources you select.\u00a0 Apple is gonna have real people putting it together.<\/p>\n<p>Now, honestly, when I read about this last Monday, before I knew they were gonna hire human beings, I said, &#8220;What is Apple?&#8221;\u00a0 Apple does everything differently.\u00a0 Apple stands out.\u00a0 What is the most successful news website in America, by far?\u00a0 <a href=\"http:\/\/drudgereport.com\/\" target=\"_blank\">It\u2019s the Drudge Report<\/a>.\u00a0 The Drudge Report has more page views, the Drudge Report has more clicks, the Drudge Report has more people looking at it every day than any other single website.\u00a0 Bigger than the New York Times, bigger than the Washington Post.<\/p>\n<p>In fact, all of these news websites are constantly pitching stories to Drudge, hoping and praying he will link to one of their stories because Drudge is the primary driver of traffic to these other news agency websites.\u00a0 But if you look at the Drudge page, it\u2019s everything.\u00a0 It\u2019s not left-wing. It\u2019s not right-wing, but it\u2019s clearly different.\u00a0 There\u2019s nothing else like it.\u00a0 And isn\u2019t it fascinating that after 27 years the people in journalism, nobody has been able to create a competitor website that comes anywhere close.<\/p>\n<p>And yet what is it?\u00a0 It\u2019s just a guy scouring as much as he can on the Web and choosing to link to stories that interest him.\u00a0 It\u2019s essentially what it is.\u00a0 And when I heard about Apple\u2019s news app, the Drudge Report, they ought to buy the Drudge Report and bring Drudge in and make him one of their employees.\u00a0 It\u2019d be the most popular, it would just kill, it would be different.\u00a0 And they\u2019re not gonna do it.\u00a0 It\u2019s gonna end up &#8212; I mean, they can highly tout this all they want, but it\u2019s gonna be a reflection of the people they hire.\u00a0 And they\u2019re gonna hire the same people that CNN would hire or the New York Times would hire.<\/p>\n<p>Now, they\u2019re trying to do something different like their new music app, they\u2019re trying to hire human beings, deejays and curators and playlists and so forth to separate themselves from these other streaming music services that do it all by machine, by algorithm. And they\u2019re trying to do it differently in music and they\u2019re hiring people that are unlikely, like a deejay from the BBC whose expertise is finding new artists and giving them airtime.\u00a0 And they\u2019re touting this big time.<\/p>\n<p>So this news app, I\u2019m just using this to make a point that it\u2019s all the same.\u00a0 Everywhere you go, it\u2019s identical.\u00a0 And that is what gives it authority, that no matter where you go, a story on Hillary Clinton\u2019s gonna be the same thing: Hillary\u2019s great, the Republicans criticizing her are screwballs, extremists, oddballs, weirdos. Or Trump is a clown, you name it, it\u2019s gonna be the same no matter where you go.\u00a0 But Apple does things differently, and the Drudge page, I mean, if they want a news app that nobody else has got that\u2019s gonna get clicks, it\u2019s just waiting to happen.\u00a0 And they won\u2019t even think of it.<\/p>\n<p>But there\u2019s a reason the Drudge Report dwarfs everything.\u00a0 Some people think it\u2019s, &#8220;Well, you know, Rush, you say Drudge is conservative, but I mean it\u2019s clear&#8230;&#8221;\u00a0 Well, you find a mixture of everything, the oddball, the kooky, the weird.\u00a0 But, I mean, billions of page views?\u00a0 It\u2019s just stunning.\u00a0 And Drudge didn\u2019t come up as a journalist.\u00a0 He\u2019s not a J-school graduate, and yet he\u2019s running rings around all these professionals and experts.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; 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background_color=&#8221;#000000&#8243; custom_css_main_element=&#8221;margin-top: 1px;&#8221;][et_pb_fullwidth_code admin_label=&#8221;Fullwidth Code&#8221;] [\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_title admin_label=&#8221;Post Title&#8221; title=&#8221;on&#8221; meta=&#8221;on&#8221; author=&#8221;off&#8221; date=&#8221;on&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; featured_placement=&#8221;below&#8221; parallax_effect=&#8221;on&#8221; parallax_method=&#8221;on&#8221; text_orientation=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_background=&#8221;off&#8221; text_bg_color=&#8221;rgba(255,255,255,0.9)&#8221; module_bg_color=&#8221;rgba(255,255,255,0)&#8221; title_all_caps=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; title_font_size=&#8221;33px&#8221;] [\/et_pb_post_title][et_pb_text admin_label=&#8221;Text&#8221; 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