RUSH: Perhaps the funniest news story out there today comes from our old buddy David Bauder at the Associated Press. It explores the reasons why Katie Couric’s ratings are in the toilet. (By the way, still no response from CBS News to my magnanimous offer to sit for an interview on the CBS Evening News with Katie Couric to jump-start those ratings. Still no response, but my offer stands. I don’t expect to hear back from them.) Do you know why Katie’s ratings are the lowest that CBS has
Where does this supply come from? There’s an endless supply of them out there: One blonde goes, another blonde comes in. They’re all over the place out there and it hasn’t hurt the cable network people at all in terms of the news. In fact, Bauder even admits this: ‘With all the women in television news on both sides of the camera, you would think sexism was an issue relegated to the 20th Century. Yet recently a CBS News executive, herself a pioneer for women in the industry, said she believed that Katie Couric was having trouble catching on with the public as ‘CBS Evening News’ anchor because she was the first solo female anchor for a network nightly news show. CNN’s male chief was also caught referring first to a woman’s looks when asked why she got an important anchor job. And ‘The Daily Show’ aired a wickedly funny segment on all the women in cable news who are — there’s no other way to put it — babe-a-liscious. ‘It saddens me,’ said Deborah Potter, a former CBS News reporter who is now executive director of the News Lab think tank. ‘I wish I could tell you I was surprised, but I guess I’m not. The people who do the hiring still look very much like the people who did the hiring 30 years ago. They still make decisions based on what they find appealing.”
Well, what the hell does that mean ? They hired a woman over there! Of course the Neanderthal attitude of 30 years ago is what she’s referring to. What is she talking about?
‘I wish I could tell you I was surprised, but I guess I’m not. The people who do the hiring still look very much like the people who did the hiring 30 years ago. They still make decisions based on what they find appealing.’ Then how can this be an indictment? They went out and hired Katie. They hired a
Boy, is that ripe for mining! (Laughing.)
‘Couric has twice set records in the past month for smallest ‘CBS Evening News’ audience in at least 20 years. The network hardly believed she’d have lower ratings than predecessor Bob Schieffer at this point in her tenure. In an interview with the CBS News Web site Public Eye, Mason said she had no idea that a woman delivering the news would be a handicap. ‘I’m afraid that Katie’s paying a price for being the first woman,’ she said. ‘But I think it’s a great trail she’s blazing, and I think if the broadcast continues to be as good as it has been … people will start to watch. It takes time, I think. But I was surprised that there was an obvious connection between a woman giving the news, and the audience wanting to watch it.” See, you viewers are sexist. This is typical of the Drive-By Media. Their work is always flawless; it’s always perfect. It’s
None of it is ever their problem!