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RUSH: Palm Coast, Florida. Dennis, welcome to the Rush Limbaugh program. Great to have you here, sir.

CALLER: Thank you very much for taking my call, Rush.

RUSH: Yeah.

CALLER: You mentioned that you watched the Miami-Jets game last night as I did.

RUSH: Yeah.

CALLER: And I wondered if you were as surprised as I was at a company spending for a national ad on NBC all in Spanish.

RUSH: You know what? I did not know that there was an ad all in Spanish.

CALLER: I believe it was …I don’t want to name the company that ran the ad but I think it was right before halftime.

RUSH: Right before halftime.

CALLER: We certainly have a problem with illegal immigration and we have a huge problem with assimilation of the Spanish folk into the country, and I see this as just appalling that we would be running on national TV and national sporting events all-Spanish ads.

RUSH: Well, it’s NBC.


RUSH: Which is for sale. Now, I think it’s Hispanic Heritage Month out there.

CALLER: Yes, it is. Because the entire game on the sidelines, I don’t know whether it was on the sidelines, or on the TV, but it had ‘Fútbol Americano’ and I would say, ‘I don’t speak Spanish,’ but they were saying New York Jets in Spanish.

RUSH: No, they were saying Jets de Nueva York.

CALLER: (laughing.)

RUSH: Jets de Nueva York and Dolphins de Miami.


RUSH: Yeah, I saw that. I saw they put the score up there, and said what is this? I figured, ‘Well, I guess they think the biggest audience here in Spanish: Harlem in Miami, I guess.’

CALLER: Well, to me there are bigger issues facing the country than companies attempting to split the country with multilingual programming.

RUSH: Look, this is frustrating to me, too. Get used to it. Look at all these companies going with all this ‘green’ garbage. Guess who’s leading that garbage, it’s NBC?

CALLER: That’s correct. You’re correct.

RUSH: The Nissan commercials are all over the place. I think they bought even more time since I called attention to it.

CALLER: Yes, you’re right.

RUSH: The polar bear? The polar bear hugging the idiot who buys the electric car?

CALLER: That’s correct.

RUSH: Yeah. There’s no courage in corporate America. They simply have their marketing experts, their advertising agency people who are basically a bunch of feminist women in the basement, the media buyers, and they’re very socially conscious about the latest social liberalism of the day. If a company thinks they can sell a Big Mac by telling you it will save a forest, they’ll do it. They don’t care. It’s not that they really think the forest is being destroyed. They just want to sell a Big Mac. Now, what was this company advertising? Go ahead and tell me.

CALLER: It was Sprint advertising wireless connection and Internet connections through Sprint and so forth.

RUSH: And they were doing it on the basis of immigrants assimilating, is that what you said?

CALLER: No, no. I’m saying that we have problem with assimilation and running ads that are —

RUSH: Ohhhh.

CALLER: — totally in Spanish.

RUSH: It was not assisting assimilation, running an ad in Spanish.

CALLER: That’s correct.

RUSH: Yeah.

CALLER: That’s correct. It was all in Spanish. You could see what they were showing so you knew what the ad was, but I don’t speak Spanish. I knew what the ad was talking about but I couldn’t translate it.

RUSH: Yeah.

CALLER: There was translation involved. It was like a 10- or 20-second spot. It looked to me like a test run, looked to me like a test run to find out what the reaction would be.

RUSH: I ought to do a monologue about this. I think this is symptomatic of a whole bunch of things that are happening on our culture, the feminization of our culture. I see it in male, liberal sportswriters. I see how they’ve been feminized. I see how they have been feminist-ized. Our culture is more concerned with not offending our enemies today. We have a culture, if somebody attacks us, a growing percentage of our country wants to ask, ‘What did we do to cause this? It’s our fault.’ Somehow they’ve been told and they’ve bought into the notion that America is hated deservedly. So this Spanish stuff that you see in this ad, this is just an outgrowth of America thinking it’s guilty of being so big and such a superpower that we have to reach out, we have to be nice to the people that we’ve oppressed or made angry. That’s one of the ways Obama got where he is, and I think it’s facilitating the total degradation of what used to be the American culture, because there was a distinct American culture. It’s under assault now from within.

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