RUSH: Dawn just sent me a note here, “My favorite tea is the diet original,” out of nowhere. I know what that is. I didn’t talk about the tea in the first hour. I just got this note here, a friend of mine got a note from a friend, and the friend sent it to me. “I have looked all over North Carolina for Rush’s Two If By Tea. Is it in a bottle? Is it a tea bag or what, and where? I’m a tea drinker, I’d love to buy it.”
Folks, I’m sitting here minding my own business and I’m having this stuff sent to me. I am being goaded into talking about my own tea, which I will do, of course, in due course. Just sit tight. By the way, Friday and Saturday I told you are gonna be big days because that was delivery day and people got to taste it, that was the next big stage in the evolution of Two If By Tea. And our anecdotal feedback was awesome, it was superb. Everybody loves it, loves it, and they’re telling us how much in great detail. And we’re reading all of your e-mails, so we appreciate that, folks, we really do. I’ll get to this and explain the details of it, how you get it and where, and it isn’t in stores and there’s a reason for that purposefully, as for now.
But I want to welcome you back, by the way, telephone number here, 800-282-2882, Rush Limbaugh in Los Angeles, will be here all week long, a super-secret location, you couldn’t find it if you were paid. (interruption) Super-secret what? No, no. No super-secret mission here, just a lot of friends who hadn’t seen me in a long time. They begged me to come out here and I said, “Okay, we have the means and the mechanism whereby to do the radio program from out here.” The friends called and I came. They’re desperate to see me. I understand. There’s a reason why you haven’t seen me in New York and you know full well what the reason is.
RUSH: Jay Leno made a joke about Two If By Tea on The Tonight Show Friday night.
LENO: Rush Limbaugh has come out with his own brand of iced tea which shows Rush on a horse dressed up like Paul Revere. Well, how confusing is this gonna be for Sarah Palin? She must have no idea.
RUSH: (laughing) Yes, and as I mentioned earlier, folks, if you’re clever like I am and if you have empathy, very sensitive like I am, you can realize when people are trying to manipulate you. I’ve got a bunch of little notes from people designed to get me to once again discuss the tea and I’ll do it very quickly because I did get one serious note. It was a friend of a friend who sent the note. It was third party. Heard all about this tea and went to the store, couldn’t find it, and sent a note to my friend, where is it? And so just briefly, Two If By Tea is the name of the tea, it’s four flavors, and folks, I’m holding it right now. I’ve got this diet raspberry in my formerly nicotine-stained fingers. It’s the best bottle. It is the best label by far. This label’s gonna win awards. It’s the best tea. And people have received their first shipments and they’ve tasted it and it is the best tea, whatever the flavor.
We got diet raspberry, regular raspberry, and regular flavored tea and sweetened and also calorie free, no calories, and you taste the tea in it. The tea is not overpowered by either the raspberry or the sweetener, and it is just the best that you’ve ever had, and it is only available at our website, TwoIfByTea.com. We have a call center, too. Let me give you that number. 866-662-1776. We sell it in 12-packs. It’s the only way you can buy it. We ship it free. Imagine $23.76 for 12 bottles, and the shipping is free, you’ll have it within three days. If you want to request next day shipping, you can at an added expense. We don’t see it, the shipper gets it. If you just go standard we absorb it because we’re such believers in the product.
We have an official sponsor, the Marine Corps-Law Enforcement Foundation. Two If By Tea will contribute a minimum of $100,000 to the Marine Corps-Law Enforcement Foundation this month, MC-LEF, affectionately known to us. They provide college scholarships for the children of Marines killed in action, and in some cases the children of other members of the service, Army, Air Force, who are killed in action depending on circumstances. It was ten months in the making, had to keep it very quiet, lest somebody else steal the idea. But From Tea to Shining Tea, Two If By Tea, TwoIfByTea.com, got the best pickers picking the best stuff. We got the best selectors. We got the best bottlers. We got the best packers. We have the best taste testers. We got the best product. It’s over the top excellent and superb. Again, 12-packs and $23.76, free shipping. Try that anywhere else.
It’s not in retail stores because we couldn’t get it distributed in retail stores everywhere by launch date. We didn’t even want to try, there’s a lot involved in that. We wanted everybody to be able to get it. It’s no more complicated than that. It’s our little venture here, our little entrepreneurial project. And who knows where it’s going, but it’s been fun. I’ll tell you, another reason that I did this, folks, is I want to put my money where my mouth is or my mouth where my money is, whatever. We live in a period of time where the president of the United States and his buddies have launched an all-out attack, all-out assault on the private sector of the country, and they’re making startups like this very hard to do. I wanted to find out just how hard, and I wanted to do it.
It’s an educational experience anyway, but to go through the legals on the label, the FDA, the ingredients, everything that we had to do to bring this to market has been an eye-opening education to me, and even though I have a great respect for everybody in business, small and large, it’s newfound and added with the experience of doing this. I also wanted to show that it can be done, despite the leadership that we have at present. It can be done. I don’t know if we’re gonna make a profit on it, of course that isn’t guaranteed, but we’ve had a tremendous time doing it, and we are extremely excited and proud of the product ’cause it is the best.
You’re not gonna throw the bottles away. The bottles, the labels, these are gonna win awards. We’re gonna have billboards going up someday soon here, folks, keep a sharp eye. We’re gonna have posters out there. We’re gonna have shrink wrap on giant trucks taking this stuff into various cities down the line before this is all over. We have just begun. And the key to all of it, of course, is we did it, it’s ours. The second key is that you like it, and up to now the evidence is in that you do. The demand is increasing and we are in no danger of running out. We made sure we had enough product.
One more thing and I’ll get off of this. We thought about the Apple marketing technique, and that is to say, “Sorry, we’re sold out,” after the first two hours to make it look like there was such a demand that we were so shocked and so stunned and try to create demand that way. We said, no, we’re not gonna do that. If we’re gonna have something for sale let’s make sure it’s available to people that want to buy it. So that’s what we opted to do and we made sure we had plenty of product to satisfy a huge national demand by a thirsty nation, TwoIfByTea.com, or 866-662-1776.
RUSH: This is Kathy, Muncie, Indiana. Thanks so much for waiting. Welcome to the program.
CALLER: It’s good to talk to you.
RUSH: Thank you very much.
CALLER: I’m shocked that I even got through. Thank you for taking my call.
RUSH: You bet. It’s your big show biz break.
CALLER: My sister sent me your tea.
CALLER: And your regular tea? I’m not opening it. She sent me a bottle for my birthday. My birthday was in May.
RUSH: You’re not opening it?
CALLER: Oh, my God! I just love the bottles. There’s no way anybody’s touching it. I put it in a box and that’s it.
RUSH: There’s other bottles. You could open and drink and you could get another bottle. You want to save the first bottle you got, is that what it is?
CALLER: No. I haven’t had a birthday in… Remember when you had a birthday cake on TV and you had a football birthday cake and it was real huge?
CALLER: I feel like that was my birthday cake, too. (chuckles) I was only about 17-something, and I was like, “Oh, my good look at that beautiful cake!” But anyway, she sent me a bottle ’cause she knows that I love Rush.
CALLER: I used to sit down every night with my dad and watch you on TV. When you took your show off TV, I sat there and cried. I was like, “We’ll never see him again.” (laughing)
RUSH: Which I was very happy about for a while.
CALLER: I wasn’t. I was crying.
RUSH: Well, no, seeking anonymity. I was seeking anonymity. I didn’t mean it that way.
CALLER: It was just the regular tea.
RUSH: Blue label?
CALLER: Yeah, the blue label. You was on a horse. (chuckling) Gosh, I thought that was so sweet.
RUSH: Rush Revere is who that figure is.
CALLER: I thought that was so cute. I was sitting there. Man, I sat there and wrapped it in tissue paper and stuff, but my bottle on the — ’cause I’m a collector, and when I get something like that, I don’t even want anybody touching it.
RUSH: Well, look, I’m gonna send you a case. This is unreal. You can’t sit there and just not taste it.
RUSH: If you’re sitting there… If you’re having your birthday cakes vicariously through mine the least I can do…
CALLER: I was having that birthday cake because I was —
RUSH: Yeah, but let me say —
CALLER: I really haven’t had a birthday — what you call take birthday cake or anything — and I thought, you know, you had that great big old cake, and I was like, “Oh, my God!” I never knew cake was that big. Of course you know my dad was astudent atBall State, and, you know, my mom and dad kept food on the table and roof over our head and shoes and clothes on our feet and that was the most important thing in your life.
RUSH: The birthday cake was a luxury. Okay, look, I want you to hold on, Kathy. Don’t hang up. Mr. Snerdley — the nice man who answered the phone when you called — will pick up the phoneand get your address and we’ll ship you a case. What flavor do you want?
CALLER: I don’t care. (chuckles)
RUSH: No, name something! It’s either Raspberry or Diet Raspberry or Regular or Diet Regular.
CALLER: Diet regular.
RUSH: Diet regular.
CALLER: Yeah. My husband, he’s a diabetic.
RUSH: Okay, fine. Well, this stuff is great for diabetics. Don’t doubt me. Okay, Kathy, thanks much. We’ll send you a case of this stuff out el quicko. Snerdley, you still have… (laughing) Snerdley says he got his. Gosh. He’s not opening his, either. (interruption) Gosh, that’s just a desperate ploy for me to give him a case. That’s all it is, yeah, Dawn’s drinking hers.
RUSH: Ladies and gentlemen, I’ve been asked a quick question. Can you drink Two If By Tea with a wiener or a frank, or is that in bad taste. We’ve looked into that. There’s no problem in drinking Two If By Tea with a wiener or with a frank. Well, I mean within limits. Not a problem.
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