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RUSH :Have you seen this story? I don’t know when this ran. I guess it was yesterday, so you may have already heard about this.

It might have been yesterday somewhere. It might have been at the Vince Flynn funeral. Somebody asked me if I’m a Steelers fan and football fan in general. I actually said to this person (and they were stunned), “You know, I’m not that interested in football anymore.” They couldn’t believe it. They said, “Why?” I said, “The game is undergoing political pressures now. The game is being politicized. Cultural/political forces are being forced upon this game by any number of people and organizations, and it just isn’t gonna be the same anymore.

“It may take a while to fully manifest itself, but it’s happening.” Like Lem Barney, a great cornerback for the Detroit Lions back in the sixties and seventies… In fact, Lem Barney and Mel Farr were a great duo in the backfield, the defensive backfield for the Lions. Do you remember the Marvin Gaye song, What’s Going On? In the chorus line of that song there’s a bunch of guys in the back, war-whooping. That’s Lem Barney and Mel Farr. They were great friends of Marvin Gaye. (Just a little trivia there.)

Lem Barney came out and said he doesn’t think football is gonna be played in 20 years. Now, you have to balance that with the fact that I think he’s part of this massive lawsuit of thousands of players suing the league for head injuries that they say the league didn’t warn them that they could suffer. So you have to balance that, but he did say that he doesn’t think it’s gonna be around in 20 years. Now there’s this:

“White House Recruiting Hollywood Stars for Obamacare Rollout,” and then “Kathleen Sebelius in Talks with the National Football League on Promoting Obamacare Insurance Plans.” And then there’s this from Bloomberg: “NFL in Talks with US to Pitch Health Law to Young Fans.” First story: “The White House is working to recruit Hollywood celebrities to help promote Obamacare, a top celebrity political adviser told The Hill.

“Trevor Neilson, a veteran of the Clinton White House, said he’s in talks with the [regime] and that his clients are ‘looking at ways to be involved.’ Neilson represents Eva Longoria, John Legend and many other stars as president of Global Philanthropy Group. His past clients have reportedly included Shakira and Madonna, and he has close ties to Bono and Bill Gates. ‘I think the White House is very wise to identify partners to help market the Affordable Care Act,’ Neilson said Tuesday.”

So after years of the Democrats trying to make us love the unlovable, the support for Obamacare is now down to 35%, and what are they gonna do? They’re heading to pop culture, folks. They’re heading to Hollywood stars. They’re trying to get us to finally change our minds about it by having the dumbest rich people in the country hit us over the head with how much they like it and how good it is. It’s a full-court press.

“Health and Human Services Secretary Kathleen Sebelius said Monday she is in talks with the NFL to help promote new insurance options under Obamacare. Sebelius said the football league has been ‘very actively and enthusiastically engaged’ in discussions about a partnership to encourage people to enroll in newly available insurance plans. … Attracting young, healthy people will help keep premiums from rising dramatically…” Let me tell you young, healthy people what’s really going on here.

And, please, do not doubt me.

We had the story last week. Young people — young, healthy people — in this country don’t spend very much on health care because they don’t have to. They don’t get sick, they don’t have terminal illnesses yet. And outside of emergencies, accidents, and catastrophic things, you don’t need daily, monthly, yearly health care outside of a little checkup. So the average expenditure of somebody under 35, I think, is about $800 a year.

Well, guess what? You people are going to face minimum $5500 insurance premiums or pay a fine, and the reason that they’re gonna take so much money from you is that they’re gonna use that money that you spend and treat people who are older than you, who do need more constant medical treatment and attention. Now, let’s add something to that. Last week, was it the Wall Street Journal or was it…? I forget the source. I’ll find it. Oh! Investor’s Business Daily.

Betsy McCaughey, in an editorial at the Investor’s Business Daily, uncovered the real purpose of the Obama exchanges. And I will bet you — I don’t know this yet, I haven’t seen any rollout, but I will bet you that it will be the exchanges that the NFL is goaded here into promoting. Encouraging you youngsters who watch the NFL to make sure you head to the nearest exchange and sign up. And by doing so, you will help to ensure that everybody has coverage and that everybody has affordable coverage.

I can just see it all now: PSAs, little drop-ins by game announcers, full-fledged commercial rollouts about the Obama exchanges. Well, we know what the Obama exchanges are. They’re massive get-out-the-vote mechanisms for the Democrat Party. And the people that run the exchanges are gonna be from the Service Employees International Union, the NAACP, the AFL-CIO. California is getting $910 million to implement its health exchange, and it’s all being run by the Democrats. The NAACP is getting 600 grand from that $910 million. The Service Employees International Union is getting $2 million of the money appropriated for the health exchange. A union, which is loyal to Obama, is just being given two million, ostensibly for community outreach, to get out there and tell people to sign up.

When you go to the exchange, wherever the hell it’s gonna be, and sign up for your mandatory insurance policy that’s gonna cost you $5,500, you’re gonna be talking to a union person or a Democrat get-out-the-vote expert, and you’re gonna be presented with a voter registration form if you are not registered yet. And, if you are registered, you’re gonna be given something else that’s gonna steer you to voting for the Democrats. And so now Hollywood actors, the NFL and its players, probably the NBA as well, is going to be incorporated during their seasons, when viewership is at a peak and all these loyal fans are going to be steered, inspired, motivated to head to the exchange, that’s exactly what’s gonna happen. The NFL is gonna be asked to promote the exchanges.

Here it is right here from Reuters. “The NFL’s campaign is expected to target 2.7 million younger consumers between the ages of 18 to 35, mostly male and non-white, whose participation in new online health insurance exchanges is vital to the success of President Barack Obama’s 2010 healthcare reform law.” Young, healthy adults currently spend an average of $854 a year on health care. Obamacare will require these same people to purchase policies expected to cost roughly $5,800. The exchanges, when you boil everything down to what last remains, the exchanges is really what Obamacare is. That’s where you’re gonna have to go to get insurance. If your company off-loads your policy; if the company reduces your status to part time and you’re no longer covered; if you don’t get your insurance where you work and if you don’t have the money to buy it, guess where you gotta go? You’re gonna have to go to these the exchanges.

Now, at first for a couple years you can pay a fine, which will be less than the cost of a premium, but that doesn’t last very long. It won’t be long before the fine’s gonna be much larger than the policy. But make no mistake. You’re gonna be steered to the exchanges. And the exchanges, the online, or for people that don’t trust online, there will be brick and mortar places that you can go, but you’re gonna have to, you’re gonna have to go there. And now we know the NFL is going to be participating in a campaign to target people to go to the exchanges. I’m sorry. I don’t want to watch this when I watch football. I don’t want to see a bunch of propaganda for something I disagree with in the first place while watching football, even if it’s in a pregame show, I just don’t want to see it.

But they are targeting young people 18 to 35 who aren’t gonna know any better. And they’re relying on brand loyalty that people have with the NFL. If the NFL says that you gotta do it, if the NFL’s for it, it’s okay. “If the NFL wants me to do it, it must be really cool. Wow! You mean Ben Roethlisberger is gonna go to — well, sign me up,” or however they’re gonna do it. “I might see Eva Longoria if I go there? Oh, wow, where is it?” The NBA is gonna do the same thing, push the Obamacare exchanges. Maybe sign up during one of the 30 or 40 time-outs they have in the last two minutes.

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