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Rush Limbaugh

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RUSH: Remember, folks, this is also suitable for an Undeniable Truth of Life. It’s very simple. People do not remember what you say, but they never forget how you make them feel. You want to try to understand why some people are loved and adored and you don’t understand it, you think they’re brilliant and nobody gives a shout. People don’t remember what you say. Too many words are flying around. But they never forget how you make them feel. That’s a singular thing. Never forget that.

BREAK TRANSCRIPT

RUSH: This is Jim in Corydon, Indiana. Great to have you on the program. Hello.

CALLER: Hello, Rush.

RUSH: How do you…? What is the name of your town? How do you pronounce where you’re from?

CALLER: Corydon.

RUSH: “Corydon.” Okay. Great.

CALLER: Rush, I was told to get right to the point. You have spent a month or so talking nothing but exclusively Trump. I was just wondering maybe if you could maybe cut half the time and talk about Cruz and his fine points of becoming the president of the United States.


RUSH: Well, I’m not sure your estimate of the time there is accurate. I’ve spent… You know, after yesterday’s program I went back and looked at the quantity of things I’ve said about Ted Cruz and the quality of things I’ve said about Ted Cruz, and I’m wondering: What are the complaints? The only thing that explains it is that some people must not have heard, I guess. I don’t know. It’s a mystery. But yesterday’s program created this illusion that I don’t talk about anybody but Trump. I went back and I looked, not only at how much I’ve mentioned Cruz and Rubio, but what I have said about them.

And it is why, by the way, I’ve remembered something that I had heard long ago, in trying to explain the way people react to various things, and I mentioned it just a moment ago: “The people don’t remember what you say. They remember how you make them feel.” Especially in a universe where words are being launched from all kinds of places — so many words, it’s impossible to hear them all, impossible to remember anywhere near all of them. But you do remember how you feel when somebody says something, either once or a multiplicity of times. It’s, frankly, one of the most frustrating things about this job. And I’m not complaining. I’m simply illustrating.

BREAK TRANSCRIPT

RUSH: We don’t do quotas here, folks. We don’t have quotas on candidates or people in the news. We do not assign specific amounts of time. We follow the news, folks. We follow the events

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