RUSH: The Democrat National Committee, ladies and gentlemen, has a new project. They are going to erect a billboard that they say is in my backyard. The problem is, I don’t live where they are going to put the billboard. They’re going to put a billboard somewhere over in West Palm Beach. On their website they are soliciting one phrase. Was it ten words max, is that what it is? I’m not sure, but you can see this at Democrats.org. They are soliciting entries for what the slogan on the billboard would be. A billboard to me! They want me to see the billboard as I drive around here. They say they’re putting it in my backyard. Where I live, there are no billboards allowed. Now, I do find myself in West Palm Beach on the way — well, I’ll tell ’em where — to the airport sometimes. (interruption)
Tell ’em put the billboard in Port St. Lucie? They do need to be stimulated up there. You know in Port St. Lucie, how bad it’s gotten? It’s Rio Linda East. If you go in there and you want to buy a foreclosed house, they demand you buy a minimum of two. (laughs) Port St. Lucie is where the woman went in there and called 911 three times when McDonald’s didn’t have enough McNuggets, a woman you could say was probably an order of fries short of a Happy Meal even before she went in the place. Let’s see. There have been many billboards on me, not since I got famous nationally, but in Sacramento, some of the best billboards ever were put up for me by KFBK. The way radio stations work is they don’t put a billboard up to let people know who you are and exist.
They only put the billboard up after you’ve made it. The billboard goes up as sort of a validation. It’s validation advertising. If a lot of people listen to Rush Limbaugh and they see a billboard they’re validated, they think it’s big, and that’s how it’s used. So they put up this billboard that was great. This is 1986. It had a white background, and it was a car radio dial with those five bush buttons in front of it and there was a finger and a hand pushing one of the buttons to the frequency of KFBK, 1530 AM — and above all this, it said, ‘Wouldn’t you just love to punch Rush Limbaugh?’ So it was a double entendre: Punch me, punch the radio dial to get me. People were driving out of their way to see these billboards. They put three or four of them up, so it begot a new series of billboards, and, you know, started out a plain old light billboard. ‘Rush Limbaugh is a harmless, lovable little fuzzball.’
Then two weeks they went out and painted tomato splotches on the billboard, then in two more weeks they added some mustard splotches, and at the end of a month (laughing) the billboards… (laughing) It was as though the billboards had been vandalized. They were creative. (laughing) See, I could laugh at myself. I thought both of those were hilarious. Now, the DNC is soliciting entries, and the last time the DNC did this, they had a petition. I forget what the petition is. I guess sent a petition to me, to stop saying this or that. Okay. We saw to it that there were far many more of you suggesting things in their petition, so they took it down. It was not… They didn’t want to send a petition to me that basically had 99% of them saying, ‘We love you, Rush.’ So you can go to Democrats.org, the Democrat National Committee website, and suggest some of the most laudatory, lovable slogans for the billboard they’re going to buy. The only thing is, I want to make sure that this is actual Democrat National Committee money and not taxpayer stimulus money or TARP money. I want to see evidence.