RUSH: I want to start, before we get into the serious stuff, and there’s just way too much of that, grab audio sound bite number two.
Yesterday I was having a little discussion, just kind of a break from the heavy stuff about the new ways the San Francisco 49ers are gonna deal with their young Millennial team members. And one of the ways they’re gonna do it, they’re gonna reduce meeting times.
They’re gonna cut meeting times way back, and after the shortened meetings they’re gonna give all the players a 10-minute break to go get their smartphone fix. So that they can Facebook, so that they can Instagram, so that they can tweet, so that they can go find out whose been Instagramming about them. So they can go find out who’s been tweeting about them.
Then after the 10-minute smartphone fix, it’s back to the next meeting or back to the next on-field practice. And I made the observation that it isn’t gonna be long before a player on game day — like a star running back scores a touchdown — heads back to the sideline, grabs his iPad or iPhone, gets a video of himself scoring and starts tweeing it out. I said we’re gonna have the elimination, there’s not gonna be any difference between the stage and the audience.
And, lo and behold, it happened last night! It happened. It happened in Boston. Well, actually in Atlanta. The Boston Red Sox at Turner Field playing the Braves. Red Sox manager John Farrell spoke with reporters, because what happened was that the third baseman, Pablo Sandoval — I still do not understand, by the way, how it is physically possible for Pablo Sandoval to field a ground ball. Do you, Brian? But there he is, he’s out there doing it.
The Giants had a great World Series. He goes to Red Sox in free agency in the off season. He’s playing third base for the Red Sox. He went to the bench and Instagrammed one of his great achievements during the game from the bench. I called it. I mean, I speculated it was gonna happen in the NFL. It happened in Major League Baseball last night. Here is the Red Sox manager.
FARRELL: It’s disappointing. It’s disappointing because it’s a rule that is known by all and, like I said, it’s very disappointing. It’s not tolerable and as a result he’s on the bench tonight. The clubhouse is not one that has run amuck. This is an incident that I believe is isolated. And, like I said, my focus is to continue to do what we can to get better on the field each and every day.
RUSH: Now, the Red Sox are in Kansas City for a weekend series starting tonight. And I’ll tell you this is gonna open the floodgates. It’s exactly what I was talking about yesterday. And it’s not gonna be long before this is allowed and encouraged because they’re not gonna be able to stop it. If a whole bunch of players — you can’t suspend the whole team, and they can’t suspend the starting lineup of the starting lineup endeavors to engage in this opportunity. And it’s trending that way.
I’m just gonna tell you, as a performer, when you blur the line, when you obscure the difference in the stage and the audience, you are going to ruin whatever is on the stage, be it baseball, football, a play, a musical on Broadway. When the audience becomes part of what’s happening on the stage, it’s over. What’s happening on the stage is going to cease being special, it’s going to cease being unique. I don’t expect most people to agree with that and I, frankly, don’t expect a whole lot of people to understand it.
But you watch, it isn’t gonna be long before that’s going to happen. And I’ll tell you, the late arrivals to this are going to be broadcast TV and cable TV rights holders who telecast and broadcast these games, ’cause if a player, after accomplishing some great feat during the game can go to the sidelines and immediately tweet and post something about it with pictures and reruns, you’re not gonna need a TV network to tell you what went on. The player is gonna do it himself and the fans are gonna be interacting.
If they don’t get a handle on this… I know people are saying, “Rush, it’s change, and you can’t stop change.” I know. I’m just making a prediction. I’m not predicting the end of anything. There’s somebody else doing that.