RUSH: This is Mike in North Branford, what? Where are you from, Mike?
CALLER: Hey, Rush, how’s it going?
RUSH: Fine. Where’s…? North Branford, what?
RUSH: Connecticut. Thank you. Good to have you here.
CALLER: Yeah! Good to talk to you. I actually got through yesterday. I had something so cool to talk to you about. I was on the phone and gonna be first caller, but then my phone cut out. Ugh! But on call try 867 today and I got through, so…
RUSH: What kind of phone are you using?
CALLER: I got this old Android.
RUSH: No wonder. Let me send you a new iPhone 7 or 7 Plus. Which one would you like?
CALLER: No way!
RUSH: Yes, way.
RUSH: The big one or the little one?
CALLER: I’ll take the 7 Plus.
RUSH: 7 Plus. You have a color preference?
CALLER: What colors are there?
RUSH: Well, there’s white on the front and silver, gold, or rose gold on the back — and then there’s black on the front with jet black or matte black on the back.
CALLER: I’ll do a gold one.
RUSH: Then there’s white with red on the back.
CALLER: I’ll do a gold one for sure, if you got it.
RUSH: Okay. You do a gold one. It’s unlocked, so all you gotta do is put your SIM card in it; you’re off and running. And don’t hang up here. We’ll get your address to FedEx it to you after the call. You’ll have it tomorrow.
CALLER: Wow — wow. That’s awesome. Thanks a lot.
RUSH: No more dropped calls.
CALLER: (chuckles) Yeah.
RUSH: No more lost connections on hold here to the Rush Limbaugh program.
CALLER: (laughing) Thanks.
RUSH: Happy to do it. Okay, what’s up? What’s happening? What did you want to say yesterday that you were prevented from saying?
CALLER: Yeah. So I’ll have you on in my apartment all the time. I’m a grad student, and what I’ve found is a lot of Millennials… I mean, everyone knows who you are, but a lot of ’em, when they’ll hear you, they won’t know who it is. I’ll say, “That’s Rush Limbaugh.” They’ll be like, “No way!” They have in false image of someone that ESPN created in their mind. And I’ve played for them a clip of you talking about health care and cable, and it seemed like it really clicked for ’em —
CALLER: — and they were really starting to get it. So they listened again yesterday, two of ’em, and two of ’em have already signed up for Rush 24/7, they liked it so much. And I just had one idea. I know you always talk about how now is our best time to really beat the Democrats, to crush the Democrat Party, and that’s why you’re working so hard still. Which I appreciate. I know all your listeners appreciate it. And I just had one idea. I thought maybe if on your Facebook page you started doing like 30-second video clips of the Dittocam, of you talking about something. I think more Millennials would see you than ever. If they just hear you, Rush, I think they would really start to get it.
RUSH: Well, you know, you may have performed an experiment which proves that point. Let me ask you what… Is the clip that you played for them my comparison of bare-bones, stripped-down cable coverage and comparing that to health care and how both make sense?
CALLER: That’s exactly right.
RUSH: And that resonated with ’em?
CALLER: It really did.
RUSH: See? I knew it. I knew it would. I knew it would. ‘Cause they hate cable, and when you accurately explain what’s bad about cable and why they dislike it; then say, “It’s the same thing that’s going on in health care. They’re making you buy things you don’t need and would never buy on your own,” it had to click. Well, I really owe you big time. I’m happy to give you that iPhone since you took the time to do that.
CALLER: Thanks a lot, Rush. Yeah, I just remember… I love playing you for them because when I try to explain something you said, it just doesn’t work. But then I’ll play what you said, have you explain it, and it just seems like a light really goes off. Like, “Wow!”
RUSH: There’s an interesting psychological thing about that. In that circumstance, you are the equivalent of a husband and your friends are your wife — and in that case, the husband’s never right. But a third party saying what the husband agrees will always persuade the wife more than the husband will, and that’s essentially what you ended up doing there.
RUSH: It’s just human nature. They already think they know your biases, and they already know how you’re attempting to persuade ’em. So in their minds, you’re not totally credible. But here you play somebody they don’t know or have a different idea of, and it’ll permeate much more. Now, your idea about 30-second clips on Facebook. We’ve pondered this. The problem is we’ve got RushLimbaugh.com that we don’t want to cannibalize.
We’ve thought about all of these various things, and we’re still thinking about them, and we’ve got camps of people in our group saying, “It wouldn’t cannibalize it. It would end up promoting it.” So I appreciate the thought. Now, don’t hang up, Mike, so that we can get the address. (interruption) Brian, would you go back there and check, while he’s on hold, and make sure there’s a gold one back there, 7 Plus? If there isn’t, get his second color preference.
Here’s Andrew, Conroe, Texas. Is this the guy that was on hold? We had this guy on the phone yesterday and ran out of time. He gave us his number to call him back. How are you doing, Andrew? Thank you for doing that.
CALLER: I’m doing great, Rush. How are you?
RUSH: Fine, dandy. Thank you.
CALLER: Hey, I was calling in, and I’m glad that the guy you just got off the phone with said what he said, because I think what I had to say really corresponds with that. I don’t hear a lot of people calling into this show that are Millennials. I know you talk a lot about how — and I’m a Millennial myself — Millennials are very controlled by what the media says and a lot of times they’re ill-informed. I wanted to offer some words of encouragement and let you know that there are a group of people my age — I don’t know how large, but at least some — that listen to your show that are very encouraged by what you do, and very much appreciate it.
I know a year ago, I was oblivious to pretty much anything related to politics. I knew I didn’t like Obama. But that was about as far as my knowledge went. I really started listening to your show and paying attention, and, you know, now I’m talking to people about health care and taxes and continuing resolutions and the Paris accords. We’re having intelligent conversations about things that are relevant, rather than, “I’m a Republican; so I like this guy,” versus, “I’m a Democrat and I like this guy.” So it’s been very, very helpful for me.
RUSH: What was it that made you switch gears or directions? I mean, you didn’t care about politics. You knew who Obama was, you didn’t like him, and then very rapidly you’re immersed in politics. Was it Trump’s candidacy? What was the catalyst for it?
CALLER: No. I was actually working with… Well, I had other Millennials that were working for me. I’ve been in a management role for a few years now. But I was managing people my age that were very liberal and were very outspoken about their views. And I, being their employer, was not really able to get too involved in conversations. But, you know, enough that we could talk here and there. But I felt like I oftentimes didn’t really have anything good to come back with. I didn’t have facts behind my opinions. I knew where I stood on certain issues, but I couldn’t really talk about it in an intelligent way. So for me it was to motivate myself to be able to, you know, kind of give that defense and to be able to have an intelligent conversation with somebody.
RUSH: I used to be the same way. I knew what I believed, and I was very confident, but I couldn’t explain why. I’m talking when I was 16, 18, 19. That’s when the guy that helped me learn to do all this — well, my dad, but William F. Buckley Jr. and many of the really great conservative figures in journalism and literature, which helped me. So I totally understand that. See, what happens after you make that transition… Once you learn why your instincts are right and once you have the ability to explain. It’s already in your heart so you don’t have to remember it; then you bring the confidence of why you think you’re right to the argument, and it changes the nature of the argument and the debate and you will prevail more often than not,.
RUSH: Look, that’s tremendous, and I appreciate your feedback on the Millennial audience out there. We have a general idea what size the component of the audience is because the precise and in-depth rating surveys that we take. You’ve pretty much got it, and I appreciate it. Thank you el mucho. We’ll be back. Look, offer him a phone too. I can’t not give the second caller a phone.
RUSH: Okay. I told Koko to do it. We’ve got the video of my cord-cutting analogy to health insurance, and the video… It’s not 30 seconds like the caller suggested. It’s just under two minutes. But I told Koko to go ahead and post it at Facebook. So we’re gonna put it the Rush Limbaugh Facebook page. We’ll also put it, of course, at RushLimbaugh.com to avoid cannibalization. But I told him to do it.
RUSH: Bill in Villa Ridge, Missouri — or is it “Via” Ridge, Missouri? How are you?
CALLER: I’m fine, Rush. No, it’s Villa Ridge.
RUSH: Thank you.
CALLER: Right outside Washington, Missouri. The reason why I’m calling you is it’s kind of funny you’re talking about the news media today and how much they’ve been playing your cuts from yesterday. You know, they really don’t let America know that they’re listening to you day after day after day. But the proof’s in the pudding with them constantly talking about you; constantly doing things, you know, about your show on their shows. It’s just amazing that the Millennials and all the Democrats don’t see it. You know, the news media listens to you, so why can’t they?
RUSH: Well, I think what happens is, or what has happened is that I am vilified. You’re from Villa Ridge. I’m from vilified.
RUSH: I mean, you know what they’ve said about me: Racist, bigoted, sexist, homophobe misogynist!
RUSH: All this stuff for all these years.
CALLER: You know that guy that called in about the Facebook articles and everything? I really liked that, and I like the lady who called in about how much she loves her country. It brought a tear to my eye. But the guy who called about Facebook? You know, if you could just do some commercials on there or something to where it’s kind of like a Millennial sitting around listening to the radio. And all of a sudden, you know, 15 other people are sitting there watching. And all of a sudden he starts laughing. He really turns it up. And they say, “Hey, Mikey, he likes it! He likes it,” kind of like the old cereal commercial, you know?
RUSH: And people start getting it to where they start wanting to listen to your show.
RUSH: Oh, that’s automatic. Once they get here, they’re addicted.
RUSH: You’re absolutely right about that.
CALLER: It was 1988 for me. So I’ve been around for a while. I’ve met you once and everything, but no. I just wish somehow you could get it out there even more today. And as far as canceling Obamacare, it’s pretty easy. Make all the congressmen and senators and all their staffers sign up individually for single coverage that the taxpayers have to pay for. Their families have to sign up for Obamacare. Do that, and basically Obamacare is gone and we’ll get it done.
RUSH: Part of the legislation is that you have to sign your family up for Obamacare if you’re not gonna repeal it. I like that. I mean, it’s a great idea. It would never happen, of course. They’d never vote for it. But to put it out there and make them deal with it? It’s like a great idea. We’ve had some very ingenious participants today on the phone, callers, and you are the latest, Bill. Thanks very much. I appreciate it.