Rush Limbaugh

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RUSH: Mark in Wichita. Great to have you, sir. How are you doing?

CALLER: Well, it’s a pleasure, Rush. I’m glad my call didn’t drop because I have an important message I want to get to you and the millions of listeners that you have, and that message is: “Man, you have finally done it.” I want this message to go to those intermittent listeners or those occasional listeners or especially the new ones and the young ones. I was an occasional listener too. I listened to you, I enjoyed your program, but you are now A-1 on my list every day for three hours. I need to listen to you. I signed up for two years at The Limbaugh Letter this morning.

RUSH: Whoa.

CALLER: You finally did it.

RUSH: What did it? When you say I finally did it, what?

CALLER: It was, as you say, when I look at the knowledge, when I look at the accuracy, when I look at the insight and the intuition. Over this last year and a half, you were right; and everybody I used to respect — the so-called experts, the so-called know-it-alls — were wrong. They were completely wrong, they continue to be wrong —

RUSH: That’s true, they do.

CALLER: — and you are my voice of sanity.

RUSH: Well, what a great call to start off with. The only thing is, I didn’t know we had casual listeners.

CALLER: (chuckling)

RUSH: I thought everybody who listens was an addict.

CALLER: Let me tell you, it is one of those things, unless you make it a priority, and for God’s sakes, if this the country isn’t a priority? If our culture, if our society, if what we believe in isn’t important enough, then what is? I finally came to that realization that, if this isn’t a priority, then by golly it needs to be, and now it is. Three hours a day. Is that too much to ask?

RUSH: No! (laughing) Heck, no.

CALLER: Well, not to me.

RUSH: I really appreciate that.

CALLER: Well, I’m looking forward to The Limbaugh Letter. That kind of additional insight, that kind of background, that whole idea of how to deal with the liberal ideology that we’re just immersed in and hit with every day. I’m very much looking forward to that additional assistance, but I just needed to get this out. I needed you to know, not just to inflate you. (chuckles) You don’t need that anymore, but your audience. I want these millions of people to hear: Prioritize it, listen, understand, learn, educate. That’s what this is. Like me, when people truly come to understand that, we’re gonna be much better on the path to some answers.

RUSH: I cannot thank you enough. That is so well stated. I just have one question. I need to know it for my own professional/marketing terms.

CALLER: Yes, sir?

RUSH: You said you were a casual listener. How much, how often did you listen? What made it casual? Couple minutes a day? Half hour every week? Two or three days a week?

CALLER: I would say when I was in a car or when I was near a radio — and the rest of my life wasn’t just completely intruding with living and doing — I made it a point. Because I always appreciated your knowledge, appreciated your insight and the entertainment, of course, too.

RUSH: Oh, yes.

CALLER: But it was really the being right. It was this last year and a half that did it. It was this fact that everybody was saying one thing, and you were just out there — an island, a voice in the wilderness — saying, “Wait a minute. I don’t think that’s what it is. I think it’s this. And you were right; they were wrong. That’s what will turn an occasional or a somewhat — what I call “casual” or “occasional” — listener into someone like me now —

RUSH: Right.

CALLER: — who says, “No, this is it. This is something I need to do every day.”

RUSH: Okay. Well, then what happened was you had a sudden bolt-of-lightning realization that kind of crept up on you. A casual listener. “Yeah, that sounds good. Yeah, that sounds right.” And after a while, the cumulative effect is: “Holy cow, the guy’s never wrong! This is important!” Fifteen hours a week. Is it really too much to ask?

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